ENCORE: Mastering Email Marketing & Business Growth with Tracy Beavers

Curious about how email marketing can boost your business? Join us for this encore episode as we talk with Tracy Beavers, an expert in the realms of marketing, sales and business growth, about why email marketing is essential for any business strategy. Tracy will explain why it's crucial for both online and offline businesses to stay connected with their clients through email.

We'll also explore using personal Facebook profiles for business growth. Tracy will show us how to align your profile with your business and attract potential clients. Plus, she'll reveal her tips for making emails feel personal and friendly.

Get ready to improve your Facebook profile and upgrade your email communication! Tune in for some valuable insights!

Mentioned Resources:
 
Join Tracy Beavers Facebook Group

Want to join a collaborative Facebook Group filled with entrepreneurs just like you? Join Tracy’s Facebook Group!

Learn with Tracy Beavers
Free Masterclass - How to Grow your Email List & Attract Tour Ideal Clients Without Paid Ads*

Are you tired of not knowing each month if you'll make the income you need? Are you feeling invisible when it comes to reaching your ideal clients? You're feeling overwhelmed, unclear, wondering HOW to grow your business with ease? Join Tracy Beaver in her FREE Masterclass as she shares how to build an email list full of ideal clients & a marketing machine that does the sales work for you!Save your seat!

*Contains affiliate Links

If you’re getting visible but that visibility isn’t turning into enough clients, my business friend Tracy Beavers has a free masterclass that can help.

It’s called The People Finding You Aren’t Becoming Clients, and she’ll show you how to turn more of your visibility into real conversations, subscribers, and clients without relying on paid ads.

You can learn more at SmarterOnlineBusiness.com/BVME.

If you’re getting visible but that visibility isn’t turning into enough clients, my business friend Tracy Beavers has a free masterclass that can help.

It’s called The People Finding You Aren’t Becoming Clients, and she’ll show you how to turn more of your visibility into real conversations, subscribers, and clients without relying on paid ads.

You can learn more at SmarterOnlineBusiness.com/BVME

Transcript

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Email Marketing Essentials With Tracy Beavers

Speaker 1 0:31

We have a special guest on this Encore episode of the e commerce made easy podcast . Tracy Beavers is an expert in marketing sales and business growth . Since originally recording this episode in the fall of twenty twenty three , I've had the pleasure to work with her and her business visibility made easy course as well as in the alumni group . Tracey's down to earth wealth and knowledge really resonates with me and many of the other successful entrepreneurs in this group . So in this interview with Tracy , we'll be diving into email marketing what it is , how to grow it , and what to say once you've grabbed their attention . No matter how familiar with email marketing , I'm sure you'll find great golden nuggets to propel your business forward . Welcome to the e commerce made easy podcast . I'm your host , Kerry Saunders . When we started this business , all I had was a couch , a laptop , and a nine month old . My main goal , to help others . Now with over twenty years in the e commerce building image and even more than that in web development , I have seen a lot . I love breaking down the hard tech and to easily understandful bits to help others be successful in their online business . You're a seasoned e commerce veteran or just starting out , you've come to the right place . So sit back , relax , and let's dive into the world of e commerce together . Welcome back to the e commerce made easy podcast . Today , we're discussing email marketing with a special guest . It's a topic we've discussed before on this podcast , but it felt like it would be great if we brought a guest who specializes in email marketing as it can really explode your business growth . I'm excited to introduce you to Tracy Beakers . Welcome , Tracy .

Speaker 2 2:08

Thanks for having me carry .

Speaker 1 2:10

Oh , you're so welcome . Alright . So before we dive in , I though I do wanna tell you a little bit about Tracy and give you a background behind her . So Tracy , and I'm gonna read this too so that I don't mess anything up and miss something . So Tracy is the founder and CEO of Tracy Bieber's Coaching . Tracy has a proven track record in marketing , sales and business growth With twenty years' experience , Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies . She is a public speaker and a published author . She's been featured on top business podcast and has been a regular contributor on one of her hometown's premier TV shows . She is a creator of two online programs , business visibility made easy and be a confident entrepreneur . I met Tracy in a business Facebook group that we're in together , and we hit it off pretty much right away , and she's always been super helpful in that group and always giving which I felt that would be perfect for her to be on our podcast to help us out today . So Let's jump right in into email marketing . So again , Tracy , I'm so happy to have you on our podcast today .

Speaker 2 3:19

Thanks . I'm really excited to be here , and we didn't get it off . And if I recall , it's because I don't love tech and you do . And I needed to to navigate Google Analytics or , no , the changeover from UIG before . No . And you made that so easy . So thank you .

Speaker 1 3:36

Oh , you're so welcome . So god , I could help there because I I love tech . So it's it's so fun .

Speaker 2 3:42

Yeah . It's so thankful for people like you , Carrie . Really ?

Speaker 1 3:47

Well , I'm thankful for people like you who can do , like , the words in the email marketing better than I can . So we can just mutually help each other .

Speaker 2 3:53

We can . Absolutely .

Speaker 1 3:55

Alright . So let's first talk about why email marketing is , like , your number one thing that you really need to be doing in business success .

Speaker 2 4:04

Yeah . How about that ? That's a great question . So I like to say that the the number one thing you need in your business is an email list . And a lot of people will say , well , because I coach brick and mortar entrepreneurs , as well as online entrepreneurs . I got my start here locally with in my area with brick and mortar entrepreneurs doing some small business center work through the University of Arkansas . So I've worked with entrepreneurs , you know , in in every category . And the the online entrepreneur seemed to get it right away that they need the email list . But the brick and mortar are sometimes or the product based or sometimes a little more hesitant to come on board with it . But the truth of the matter is that as business owners , we have to have a way to not only stay in contact , regular contact with our clients , but also top of mind . And a lot of people will my clients and students will say , well , I'm gonna use social media for that . Okay , that's awesome . Social media is a great plan . You definitely want to have your social media presence and your online presence , all dialed in , and all that . But Carrie , as you and I both know , social media could disappear tomorrow . I mean , if you look at it , I think it was a year or maybe it was two years ago when Facebook and Instagram went dark for , like , thirty six hours . And I am part of Facebook asked me to be part of their meta leaders network . And we're all in a Facebook group together . When the lights came back on , and everybody was able to get back on the platform . The sad thing was there were thousands of leaders in that group with me whose businesses were solely relying on social media and they lost a lot of money . And it was the people that were prepared with an email list that were able to keep going and keep making money and keep staying top of mind and not missing sales . So Amy Porterfield is someone that you and I both follow and love . And she said , during that thirty six hour period , she actually made fourteen thousand dollars . But it was because she had an email list . And it was a couple of emails to her list that talked about one of her programs that's on Evergreen that people could buy any time . And it's because she wasn't relying solely on social media . So You've probably heard this saying before that if we build our businesses just on social media , we're building on rented land because we don't own it . We don't own Facebook , Twitter , Pinterest , Snapchat , TikTok , Instagram , not LinkedIn , none of those . And we don't control the algorithm there . I mean , we have zero , I could tell Facebook all day long that Carrie is my BFF , and I want her to see everything that I post . But Facebook is not gonna listen to me , you know ? And so I have girlfriends that'll say , we're connected . Why am I not seeing your stuff ? And I'm like , I have no idea . So we , you know , we don't just , we just don't have any control over it . And so the best way to make sure you stay top of mind and regularly connected with your clients is through that email list .

Speaker 1 7:19

I totally agree with that because we've been I mean , as tegies , we've been on social for a long time and we used to have an email newsletter list that I would regularly email . And by about the time COVID hit , I took a break for two or three years and didn't email that list . Right ? And just as soon as I kick that back up , I got a brand new client from my email list , not from social media , but from my email list . So I totally agree with you . And the open rate is usually pretty high on the email and conversion rate versus social media .

Speaker 2 7:53

Exactly . I don't know the exact percentage . I wanna say it's like five percent of your audience is gonna see what you do on social media . But is it forty percent ? Oh , more likely to see it and and consummate through email . I I don't know . Don't quote me .

Speaker 1 8:10

Sounds about right . Yeah . I

Speaker 2 8:11

don't need to be quoting statistics , but just like I don't need to be trying to do the text

Speaker 1 8:17

too funny . Alright . So then if you were a business and you wanted to either have an email list or grow an email list without , like , creating a bunch of lead magnets or paid ads and lead magnets or if somebody's not familiar who's listening to us , you know , more like it's a free PDF or something like that where you're giving them value in exchange for the email . So how would you , like , grow their email list here ?

Speaker 2 8:45

Yeah . There's lots of different strategies that a business owner can use in it . Your tends on who their audience is , where they're gonna find them , and what they do . So if it's I was giving a a talk to a group the other day that are all brick and mortar and largely product based . And so I gave the example of my chiropractor my chiropractor is a great example of somebody who does this really well . When you go in and you're onboarded as a patient , You fill out that information while they put your email address in their email system so that they can continue to nurture you and send you information . My there's a boutique that I love here in town . They do the same thing . So even if so if you're if you're service based brick and mortar like a chiropractor's office or a massage therapy or a neurofeedback , it doesn't matter if you're doing that or you're like a boutique selling women's clothing or shoes or children's clothing or something like that . The the system that you do this is the same . You ask the client for the email address . And you go ahead and and get their permission obviously to add to the email address . And then you continue to nurture them . If you think about it , there's the the store bath and body works does an amazing job of this . Anytime you go check out at their with one of their cashiers , they're gonna say , are you on our email list ? May I have your email ? I mean , they don't even you know , they're just , like , right out of the gate . They don't even say , hello . Most of the time , it's , like , May I have your email ? And I'm like , oh my gosh , you did such a good job of this , but then they continue to nurture you and send you things and , you know , remind you of what's on sale and things like that . So there's lots of different creative ways you can do that and capture that email address of your client . One of the fun ways to do it is by asking what's what's your birthday and what's your email address and then making sure that they get like an ecard or a little note on their birthday , that's always fun . And then if you're an online entrepreneur like you and I were talking about Lead magnets are a great foundational start . I always want my online entrepreneurs to have two to three really great free opt ins that people can opt in for and land on your email list . One of mine is how to have authentic conversations in the dev units , where I teach people how to have human being warm kind conversations that are networking conversations , much like you'd have in person , but it takes place in the DMs . So that it can grow their business . Well , people wanna opt into that because they struggle with what do I say when I connect with a new person ? And so by opting into that , they're gonna follow my email list . Now , I like to take things a little step further . I have about ten strategies that I developed by myself . Because every list building training that I've ever been through , they were teaching me either to run paydads , which I'm not going to do because those are and exercise in utility in my opinion , and it can be a massive waste of money , which they were for me , unfortunately . Or they're teaching you how to create a lead magnet and post it out on social media , which again is awesome . It's a great foundational piece . But I thought to myself , you know , my list is growing , but there's gotta be other ways I can do this . And so we wanna make sure going back to those foundational pieces that they were talking about how lead magnet can be a foundational piece . One of the strategies that I've developed is how to use your personal Facebook profile or your Instagram profile wherever you are to grow your email list . And for me , when you land on my Facebook personal profile , I make sure that not only is my the entire menu of Tracy Bieber's coaching there in the about section , in the contact section , all of my links are there . So you can connect me with me anywhere you want . But I use the cover photo as prime real estate to promote something in my business . If I am entering a a time where My eight week group coaching program is going to reopen . My cover photo will be showcasing , signing up for a live master class , or that the doors are open to the group coaching program . And by putting a little click here graphic on that cover photo , that makes people click on it . And a lot of people don't know this , but I little description box is gonna open up to the right , and that's where you can put all the hyperlinks of whatever it is you're advertising on that cover photo . And then if I'm not in a launch , what you'll see on my cover photo is come join my free Facebook group . And again , it instructs you on that cover photo to click here . Because when you click on the cover photo , then you can grab a link to my Facebook group . The same thing goes for your business profile , your Facebook business page , you wanna have that maxed out as well and use that cover photo to allow somebody to land on your email list , whether it be for them to grab the link to your free Facebook group , or grab a link to a lead packet , or download your latest podcast episode , or your blog , and hope in your podcast episodes and in your blogs , you've got a way for them to opt in to do something with you . So those are just some of the ways that , you know , we can talk about email list growth outside of creating lead magnets .

Speaker 1 13:54

Yeah . That totally makes sense . And I actually remember us having conversations for the first time in Facebook Messenger when we really didn't quite know each other at first . And honestly , you did a really great job of just being friendly and helpful , and I was super impressed by that rather than you know , sometimes people will just be super spammy in messenger and you really were just you just showed up to be genuinely you and and just helpful and invited me into your free Facebook group , which I love . It's a great Facebook group , and we will link to that

Building a Personal and Business Presence

Speaker 1 14:27

in the show notes . If you're listening to this , I wanna get into Tracy's Facebook group . So Yeah . But yeah . No . It's something I've been learning a lot lately is is the banners at the top because I'm so used to using my personal Facebook as my personal Facebook and not having a banner for my business up there even though we're almost twenty one years old now .

Speaker 2 14:48

Right ? Right ? And I get it . I have clients that'll say to me , okay , Tracy , but it's my personal Facebook profile . And I and I totally understand it . And I'm not saying I want you to post about your business all the time on your personal profile , not at all . In fact , I think a good rule of thumb . And one of my clients just asked me this today . She's like , give me the percentage of how much do I post on my personal profile about my business ? And I said twenty percent . Start with that . Do a couple of posts a week about your business or one post a week about your business , but do allow your profile to reflect you and your business so that people know exactly how to take the next step with you because as you and I found out , we're in a Facebook group together , and that's how I met you . And when you go to post something really cool about tech , And I see oh , I'm like , oh , Carrie posted this thing about changing from UA to GA four . I need to connect with her . I need to know who this girl is . She really knows or stuff . Well , your nine times out of ten , your personal profile is what's going to appear in that Facebook group . There are sometimes when a group will allow you to join as a business page , but it's up to the person who owns the group , whether or not they allow you to do that . In my group , I want people joining under their personal profile because as you know , I'm all about human connection and I don't want businesses connecting with businesses . I want humans connecting with humans . And so being in that group , your personal profile is gonna is what's gonna be reflected , not your business page . And so I see something cool you posted about GA four , and I think , oh , I need a higher carry . And if I went to click on your personal profile , and there was no information about you , no website links , no way for me to connect with you further or really see what you were all about before I just if I wanna connect with you further . Well , that's where the connection stops . And so , you know , one of my clients was really hesitant to do this . She coaches , parents , children who have ADHD , and she has an amazing brick and mortar business up in Cape Cod . And so I was helping her get into the online space with her new courses in programs . And I told her I said , we really need to use your personal profile that way . We really need to make your cover photo showcase what you want people to do with you when they land there . You know , who you are , what you do , who you serve , and do you want them to book a call with you ? Do you want them to to grab a free lead magnet ? Do you want them to join your Facebook group ? Do you want them to join your live masterclass ? And when she did that , She had friends and family reaching out going , oh my gosh , I had no idea what you did . My neighbor or my friend at church or my son and so that I'm connected with , their child just got diagnosed with ADHD . Can I connect you with them ? And so it's amazing how when our friends and family really understand what we do , they can help bring us business too .

Speaker 1 17:41

Yeah . I completely agree with that because honestly most of my friends and family don't even know what I see .

Speaker 2 17:49

Right . Right . I my husband's my biggest cheerleader , but Carrie , I don't . I if you ask him what I do , he'd be like , She's business coach , and that's you know , that's about it .

Speaker 1 18:01

That's too funny . Do you have any other , like , outside of the box ? Type of ways to also build your email list that you can think of that's a little bit more new unique .

Speaker 2 18:12

I love having a free Facebook group . I really do . For most businesses , it makes perfect sense . Because it's an easy yes when I invite somebody to my Facebook group First of all , I don't invite everybody . I do get to know people in the DMs , and I do like to connect with people and have a conversation and find out what they're all about . And make sure that they are a warm kind , you know , person that's not gonna come in and spam my group .

Speaker 1 18:36

Mhmm .

Speaker 2 18:36

And once I get past that heart , and And if they're an expert in their field , then that's a no brainer for me . I want them to come into my group to meet the members that are in there . Because , yeah , I'm a business and sales coach , but there are things that I am not an expert in . I'm not an expert in how to build a podcast . I'm not an expert in how to monetize your blog . I'm not an expert on GA UA to GA four and some of those other techie things . And so I want experts in my group to help support the members that are there . But when I meet somebody , I can say , hey , I've got this great group . You know , this is what we're all about . If you're an entrepreneur , you can come in , you can promote yourself anytime , and you can get support when you need it . Well , that's a really easy yes . For them because I'm not asking them to buy anything . I'm not asking them to even give me their email address . But when they go to my Facebook group to join , the way I have the membership question set up , it does compel them to want to give me their email address because of what I'm offering them when they come in and answer the membership question . So my Facebook group grows my email list by hundreds of people every single month because I do meet so many people and they are looking for a place like what I have . But one of my clients helps parents of children who have a mental health diagnosis . And she asked me , she said , do you think a free Facebook group would be good for me ? And I said , I think it's an absolute no brainer for you because I mean , think about when your trial got diagnosed , how much googling did you have to do to find the answers you were looking for and the support you needed She was like , oh my gosh , it was crazy . She said I it was all the time I was googling this , I was googling that , and I never knew if I got good information , and then I couldn't find a support group that I really felt comfortable and I said , well , you can create that community . And from that , it will it'll build your email list , but then from that , you'll probably have a lot of clients that wanna hire you because you can help them . So that's kind of a little outside the box thing that a lot of people don't consider . And then just networking online . You know , we talked about having authentic conversations in the DMs . And I think the reason why I'm so good at it in the online space is because I have over twenty years of experience in marketing and sales and business growth in the corporate sector where it was all about meeting people person to person and networking at chamber events and rotary events and things like that . And so I'm very used to finding out , you know , who you are , who you serve , what you do , and then helping you , if I can connect you with somebody else , that's what networking is all about . And so a lot of people get tripped up with the DM's because they think there's a there's a it's like their brain wants to think about it differently . And so what I always say is the conversation is the same . It's just the location of the conversation that's changed . So instead of you and I meeting at a Chamber of Commerce event and having an in person conversation , we're meeting in a Facebook group . Or a virtual event . And then we're extending that conversation where we probably would have extended it into a coffee shop . Now we're extending it into the DMs . And that's where , again , when people get curious about you and they wanna know more about you and they go to your personal profile , that's that's how the the funnel starts is they land on that personal profile whether you are in a Facebook group with them and you posted something in full . Or you're having a conversation with them in the DMs and they think you're cool . You know , but we always want to be list building and and showing people how they can how they can link on our email .

Speaker 1 22:12

Yeah , that totally makes sense to me because I I mean , I couldn't count how many times that I have seen somebody in a Facebook group either helping or asking question , and that's one of the first things I do . I go look at their Facebook profile where I might try to see if they're on LinkedIn as well and get a little bit more information about them . But yeah , I totally do that . I'll go look and and find out more about them , and then I might engage with them once I feel a little bit more comfortable and get to know them . And then you can just have that normal a conversation like you would in person or on the phone .

Speaker 2 22:44

Right ? Exactly . Exactly right . I don't want anybody to miss their next great connection , you know , whether it's a new client or a potential collaboration partner like what you and I are doing ? I mean , you know , if I didn't have my personal profile dial dialed in , you might not have thought I was , you know , an expert in my subject matter enough to ask me to be a guest on your podcast , and I would have missed this opportunity .

Speaker 1 23:07

Yeah . Totally agree with that . Yeah .

Email Marketing Strategies for Engagement

Speaker 1 23:10

Alright . So let's say we have a good email list now or we have some momentum on our email list . How do you what do you say to your subscribers to really nurture them and keep them on your email list and keep them engaged ? How do you keep that conversation going when you feel like you're just kinda talking to a computer when you type your newsletter rather than talk talking to a friend or a customer or something that's on the other end . How do you how do you deal with that ?

Speaker 2 23:37

Yeah . That's like a really great question . So I do recommend that if at all possible , People email at their list once a week . Now , if that sounds too much , that's okay . Do it once a month . Then work up to twice a month . Then see if you can work up to four times a month . And if you think about it , your favorite store is probably in your inbox turn three times a day . There are retail stores that I'm like , really , you just sent me an email this morning . But , you know , so they're they don't have any problem doing it . Now I don't recommend you do that . Don't don't email your list more than once a day , but you know what I'm saying ? Once a week is heat . And I love what you just said that my answer is exactly the key to my answer is in what you just said . I want them to have a conversation . First of all , when we write an email , we don't wanna write it to a group of people . So it it so let me let me give you an example . So which one of these feels better if you were to open the email and I said , hey , everybody . I hope you've had a great week or if what you see is , hey , Carrie . Gosh , it's breaking hot here in Arkansas . I hope , you know , it's not so hot where you are . We're about to melt down over here . Which one of those feels better ?

Speaker 1 24:51

Definitely number two ,

Speaker 2 24:52

because I use your name and because I'm addressing you . And so it's kind of like the in person conversation that is no different when you get to the DMs . It's no different when you get to the email . You're having a conversation with one person . It's like you're sitting across from them at a coffee shop and you're saying something about your day . You're asking them about them , and then you're gonna give them some really cool information . And your emails don't have to have like fireworks and sparklers attached to They do not have to be magnificent over the top things every single week . My emails I've gotten in kind of a cycle and a group with it where my Tuesday email will tell you what's gonna be my live topic on Thursday in my Facebook group . So that you'll join me if it's a topic that appeals to you . And then my email on Friday is the replay of the day before the training . Hey , Carrie , did you miss the live training yesterday all about XYZ ? No worries . I got your link here . Go ahead and click on it and listen to the replay . And and this is what's gonna go on next week and I'll see you then . And then sometimes my emails are hey , Carrie , I heard this really great podcast . This gal named Carrie's got this really great podcast , and she was interviewing this gal named Tracy who knows all about email list growth . And I wanted to share it with you because I thought it was valuable . You can totally do something like that . You could say , hey , did you see this this article in Forbes Magazine about you know , how AI is taking over the world ? Do you think it really is or not or whatever ? But think about your audience . What do they need ? What can you give them ? What do they want to hear and provide it ? And again , it doesn't have to be original content to you every single time . One of my clients is in the health and wellness space . And she teaches yoga and meditation , mindfulness , and nutrition . And so she'll take a little tidbit . She does make a a traditional newsletter . And she goes out a couple times them up . And she'll take a little snippet of each of those categories and give them something , like a recipe or a mindfulness practice tip , or a meditation tip or something like that .

Speaker 1 27:09

One thing I think I find especially as business owners , it's it's so hard to not be formal in your newsletters and then your emails . Do you have any good tricks on how to break that habit because I know that we kinda have that habit here still , and it's something I'm still trying to break after a couple years of re igniting our email list , but it's so easy just to feel like I need to be formal because it's a business when when I really shouldn't because that's not a good way to connect .

Speaker 2 27:39

Right ? And and it's because we were trained , I mean , like , trained in high school and college on that . Anytime you got to write an essay , it's got to be , what , the five point essay where you do the intro , and then you got the three paragraphs about the this thing , and then you've got the outro and , you know , that all that grammar and punctuation and all that jazz , it's still in the back of my mind . When I go to write something , I'm I'm I'm sitting over there talking , I'm going , oh , my English teacher would absolutely hate this email . You know , but you have to write like you talk . And for me , I'm southern , and I talk fast , and I tend to make up words . And so I literally will just write like I talk . Because I want it to feel like we're having a conversation . I don't want it to feel like there's this robotic voice that wrote the email . You know , and I wanted to have my personality . You want to let your personality shine through , whether you're goofy like I am and you make up words , or you fumble words or put things in different order or you have funny little things that you say , like , I love to say happy Friday , eat day , every Thursday . That's just something that stuck with me for a long time . And so I'll do that . That's part of my brand . So if you have , you know , ways that you phrase something or something in your business that you're always saying , like , I'm always saying , all roads need to lead to list building . You know , those are things that you'll see regularly in my emails , but The key is to remember that you're writing to another human being . There's a there's a human being on the other end of that email that's gonna open it and read it . And you want to have your personality leak off the page to that person . Have it feel like you are sitting in front of them and they're they're listening to you talk rather than just reading something that is grammatically correct . And and and that brings up another point . Emails are skinned . The most important parts of the email are the subject line , and the p s at the bottom . Everything else is skinned . So my English teacher really would hate my emails because literally sometimes it's one line . I write one sentence and then there's a couple of spaces for white space and one more sentence and a couple of spaces and white space . But it's because I want my reader's eye to be able to easily skim and get the meat of what I'm trying to say . Because I don't know about you , but if I opened an email where there's a paragraph that has more than three lines on it , my brain is going I was like , I don't have time to read that right now . And so you run the risk of your subscribers other people on your list not actually reading the email . But , yeah , just make it skimmable . Put put emojis in it . Now , not too many emojis . I've seen some emails where so many emojis on it . I can't even I can't even find the words . So , you know , right like you talk , that that's that's the bottom line .

Speaker 1 30:37

Yeah . I do find that the emails I'm on , I read the ones more that are more written like you talk rather than super formal . So I I I completely get that and understand that . And there's certainly something I'm really working to for us to do is right like I right right like we talk because we're just , you know , such an old business . We still write old school . Still . It it really is hard to break . Alright . So let me ask you though . Okay . What's one thing you wish you known sooner about email marketing ?

Speaker 2 31:10

Oh , gosh . That's a great question . What I wish I'd known sooner was that there were more ways to grow an email list besides paid ads and just creating relief magnets . Because when I first started out , that's all I heard . And that's why , you know , I have more I have all these other strategies that I can teach . Because once I dialed that in , in addition to the lead magnets , the list growths just took off organically . And then not being afraid to email the list , you know , people will Right . Have people subscribe to their lint and and then off they will how regularly are you emailing ? And then they just stare at me like , I don't wanna answer that question . Because they haven't emailed them yet . But , you know , if if people are attracted enough to what you're offering , to join you and give their email address . That's a huge compliment because that's a big deal to get somebody's email address . And then then we need to know that they know us , they like us . Right ? And then we need to just go ahead and email them regularly . So , you know , the importance of that consistent regular email even if it feels like what I'm saying that day doesn't seem all that important . It's important to reach out and make that connection .

Speaker 1 32:42

Yeah . I'd have to agree with that because I do know that , like , if I'm on an email list that rarely emails me , I won't remember them . And then when they do email me out of the blue , I'm like , why is this person emailing me ? So I think that's something that people really need to get in their is it is really important to set that regularity , whether it's once a month or once a week Yes . Because the more familiar people are with you , the more likely they're gonna open your emails and actually read them rather than unsubscribe from them and wonder why the heck you sent them an email to begin with . Right ?

Speaker 2 33:16

Exactly . Exactly . I have that happen too . I'll get an email and I'm like , did I sign up for this ? I don't know who this person is .

Speaker 1 33:24

Completely agree . Alright . So I think that's a great like , I don't wanna give everybody too much to chew on . I think that's just such a great tidbits that we've done there , Tracy . So so thank you so much . So where can we find you if one of our listeners wants to learn more about Tracy Beavers .

Speaker 2 33:45

I would love for everybody to find me in my free Facebook group It's called be a competent entrepreneur . Get visible and grow your income . And I go live there every Thursday at eleven thirty with new training . I bring in guest experts . We do a really fun series called the Entrepreneur inspiration interview where we interview one of our members about their journey . Just to kind of normalize the conversation about how exciting it is to build a business and how scary it is to build a business and you know , all the stuff that happens in between . Those are some really fun conversations as well . And they can get support with whatever they need because there's awesome people they're like like you that understand tech . And , you know , they can I had a gal close the other day with a ConvertKit question , and she had five people support her and answer her and get her where she needed to go ? So it's it's just a great group , but I'd love it for everybody to join us there .

Speaker 1 34:38

That's really awesome . I I actually absolutely love that you do . The way you do your Facebook group is absolutely wonderful . I love how much you give in it and just the community just tries to help everybody out . I just love that .

Speaker 2 34:51

Thank you . I appreciate that . I it just makes my heart so happy . When somebody posts and they need help and then , you know , three or four people rush their rescue . It just it's great .

Speaker 1 35:02

Right . Yeah . No . It's it's just building such great friendships . Too , and just great connections . Thanks . Well , thank you so much for being on our podcasts today . I had so much fun talking with you again . I know we've only talked in person . I think this is number two time . But I absolutely love talking to you , and thank you so much for being on our podcast today .

Speaker 2 35:24

Thank you , Carrie . I really appreciate the opportunity , and I'm glad that she asked me to come come help your audience with email marketing ?

Speaker 1 35:31

Well , I think it's definitely something people need to pay attention to and they forget to . So I appreciate your expertise today . Thanks .

Encore Episode With Tracy Beavers

Speaker 1 35:38

Thanks for tuning in to this special Encore episode with Tracy Beavers . I know for me personally I could listen to Tracy's advice more than wants to really let it sink in . I hope you thoroughly enjoyed our discussion with Tracy today . Be sure to visit our show notes at e commerce made easy podcast dot com forward slash forty nine to connect more with Tracy and to get our notes on the special episode . Be sure to subscribe to our podcast wherever you're listening with us on a YouTube channel or on a podcast player , so you don't miss out on any upcoming episodes and we'd love to hear what you'd think too . Drop us an email at podcastbcsengineering dot com with any questions on email marketing or any website or ecommerce questions you may have . And we will see you next week .