Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself.
Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them.
Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things.
Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work.
If you want your website to finally pull its weight and support the business you’re building, this is the show for you.
🎧 Subscribe now and start making smarter decisions for your online business.
You can find us on the web at: https://www.bcsengineering.com
And our show notes are at: https://www.smarteronlinebusiness.com/
Episodes
133 episodes
Top 3 Signs you are Ready for a Rebrand
Is your brand holding you back from your next level of growth… and you don’t even realize it? If your brand visuals feel a little disconnected from the business you’re becoming—that’s a sign it’s time to evolve. T...
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Episode 131
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39:47
How to Guide Visitors from Hello to Heck Yes
Most websites are designed like digital brochures. Pretty. Informative. Full of stuff. But not persuasive. If your visitors have to figure out where to go or what to do next, you’re losing them. ...
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Episode 130
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10:45
Homepage Mistakes That Are Quietly Repelling Your Best Clients
Your homepage is often the first impression your business makes. But here’s the truth: most homepages are quietly repelling the very people you want to work with. In today’s episode, I’m walking you th...
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Episode 129
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10:46
The Three Navigation Elements That Can Make or Break Your Website
Just because a website can have breadcrumbs, dropdowns, and sidebars… Doesn’t mean it should. In today’s episode, we’re talking about three of the most overused—and often m...
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Episode 128
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11:37
Finding Your Voice: From Blinking Cursor to Compelling Copy
Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience? Today’s episode is packed with gold, especially if you’ve ever wo...
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Episode 127
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28:16
Designing a Website That Works for Short Attention Spans
Did you know most people decide whether to stay or leave your website in less than 8 seconds? We live in the scroll-and-scan era—and if your site doesn’t catch attention fast, you're losing potential clients before they ever read a ...
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Episode 126
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8:37
How to Structure Your Website for Sales, Not Confusion
If your website makes people work too hard to find what they need, they won’t stick around. Confused people don’t convert—and most websites are more confusing than we realize. In today’s episode, I’m going to walk you th...
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Episode 125
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12:15
The Most Overlooked Page on Your Website (And Why It’s Hurting Conversions)
You’ve spent time perfecting your homepage. You’ve got a freebie. A great offer. Maybe even a blog. But there’s one page quietly holding your conversions back—because it’s either confusing, cold, or completely underused.
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Episode 124
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10:10
The Hybrid Evergreen Formula: Scale Your Business Without Burning Out
Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessly while giving you the freedom to actually enjoy your life. Sound...
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Episode 123
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36:36
How to Use Conferences to Grow your Online Business (Even If You Don’t Go)
Is going to a conference really worth it?The travel, the cost, the time away from your business—it adds up fast.But after attending Podcast Movement last week, I walked away with three big takeaways that could change how yo...
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Episode 122
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10:16
Copy That Converts: How to Write Like You Talk (But Better)
Have you ever stared at your website or sales page and thought…“This doesn’t even sound like me”?You want to sound professional. Polished. Confident.But somehow… it ends up feeling a little stiff, robotic, or just pl...
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Episode 121
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11:10
How Women Are Using AI to Reclaim Power in Online Business
Feeling overwhelmed by all the talk about AI… like it’s just another shiny tool you’re supposed to master, but have no energy or desire to learn?We’re flipping the script. Because AI isn’t just about auto...
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Episode 120
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33:45
How to Make Your Website Your Smartest Sales Tool
Your website might look great. It might even feel fast.But if it’s not attracting leads, building trust fast, and converting visitors into buyers—it’s not doing its job.And the truth is, most websites are actually work...
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Episode 119
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11:32
What’s Next for eCommerce Made Easy? A Big Update & What It Means for You
Ever feel like your business is evolving faster than your branding can keep up? Maybe you’ve added new offers, new audiences, or just plain outgrown the name you started with. That’s exactly where I’ve found myself lately—and today’s epi...
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Episode 118
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8:52
Does your website feel 'off'? Here's what's missing!
Ever look at your website and think, ‘Something just feels… off’?You’ve put in the work. The branding looks good. You’ve got your offer front and center. But you’re not seeing the sales, the leads, or the engagement yo...
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Episode 117
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14:34
The 5 Things Google wants to See From Your Website
Is your website quietly sabotaging your Google rankings?You could be doing everything right—marketing, content, offers—but if your site is missing just a few key things, Google’s quietly pushing you to th...
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Episode 116
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16:04
How to Grow Your Service Business using Pinterest with Laura Rike
If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinterest could be your secret weapon for driving evergreen traffic and high-qua...
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Episode 115
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38:17
Branding With Heart: Amber Duffney's No-BS Guide
Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look<...
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Episode 114
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33:47
Do You Have a Homepage Problem or a Funnel Problem?
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. ...
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Episode 113
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12:49
Why Your Website isn't a Set it and Forget it Tool
Have you ever thought of your website like a car? 🚗 Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results.
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Episode 112
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16:07
How to Build Instant Credibility Online with Your Website
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactl...
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Episode 111
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15:52
How to make Call To Actions that Convert
You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re
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Episode 110
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10:08
Building Trust Through Authentic Branding with Laura Nicole Brown
Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create ...
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Episode 109
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33:04
Are You Speaking Your Customer’s Language? How to Use Messaging that Converts
What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream customers will leave. Let’s fix that today.In this episod...
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Episode 108
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13:23
From Idea to Income: Building Sales Funnels That Work with Shannon Gaither
If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of spinning your wheels, today’s guest Shannon Gaither is her...
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Episode 107
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35:00