eCommerce Made Easy - Growing your Online Business
Feeling overwhelmed by the tech side of running your online business? You’re not alone, and you’re in the right place.
Welcome to the eCommerce Made Easy podcast with your host, Carrie Saunders; a technical strategist and digital business mentor with over two decades of experience helping online business owners simplify their systems and boost their results.
Whether you run an eCommerce store, offer services, or sell digital products and courses, Carrie breaks down the tech, tools, and tactics that actually work, without the jargon or overwhelm.
From website must-haves and SEO tips to email marketing, sales funnels, and behind-the-scenes strategy, this show gives you the clarity and confidence to grow a business that works for you.
Tune in for actionable advice, real-world strategies, and plenty of aha moments to help you build a website and business that converts.
You can find us on the web at: www.bcsengineering.com
And our show notes are at: www.ecommercemadeeasypodcast.com
Episodes
116 episodes
Branding With Heart: Amber Duffney's No-BS Guide
Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look<...
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Episode 114
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33:51
Do You Have a Homepage Problem or a Funnel Problem?
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. ...
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Episode 113
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12:53
Why Your Website isn't a Set it and Forget it Tool
Have you ever thought of your website like a car? 🚗 Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results.
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Episode 112
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16:11
How to Build Instant Credibility Online with Your Website
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactl...
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Episode 111
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15:56
How to make Call To Actions that Convert
You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re
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Episode 110
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10:12
Building Trust Through Authentic Branding with Laura Nicole Brown
Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create ...
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Episode 109
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33:08
Are You Speaking Your Customer’s Language? How to Use Messaging that Converts
What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream customers will leave. Let’s fix that today.In this episod...
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Episode 108
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13:27
From Idea to Income: Building Sales Funnels That Work with Shannon Gaither
If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of spinning your wheels, today’s guest Shannon Gaither is her...
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Episode 107
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35:04
Is Blogging Dead? Not If You Want Organic Traffic
You’ve probably heard the whispers... “Blogging is dead.” But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads, and more sales without constantly relying on paid...
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Episode 106
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16:21
How to Grow Your Online Business with Public Speaking with Juanita Wheeler
If you’ve ever wondered how public speaking could help grow your online business — or felt too nervous to even try — you’re in the right place. In today’s episode, we’re talking about how public speaking can open doors for your b...
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Episode 105
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52:06
From Overwhelm to Ownership: Empowering Yourself to Create a Website That Works
If you've ever stared at your website and thought, “I have no idea what I’m doing…”—you’re not alone. The good news? You don’t need to be a tech wizard to have a site you’re proud of—and that actually works. Today, we’re brea...
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Episode 104
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14:50
What to Put Above & Below the Fold for Maximum Conversions
Did you know that the layout of your homepage can make or break your website's success? 🧐 If visitors land on your site and don’t instantly find what they’re looking for, they’ll bounce faster than you can say “conversion...
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Episode 103
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16:08
How to make your Website go from Invisible to Irresistible
Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential ...
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Episode 102
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13:09
Why Your Website Is Repelling Customers (And How to Fix It)
Have you ever wondered why people visit your website but leave without taking any action? You’ve spent countless hours crafting content, designing pages, and sharing your passion, but your site just isn’t bringing in clients.The truth is...
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Episode 101
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12:47
Business Lessons Learned from 100 Podcast Episodes
I'm beyond excited because today marks the 100th episode of the eCommerce Made Easy podcast! 🎉 Hitting this milestone got me thinking—what does 100 episodes really do for you as a business owner?This journey wasn’t just a...
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Episode 100
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19:52
AI for Authentic Business Growth with guest expert Abha Malpani-Naismith
AI is changing the game for entrepreneurs—but are you using it the right way? If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could <...
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Episode 99
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40:39
How to use Video Effectively on your Website to Boost Sales
Imagine landing on a website and instead of reading through endless blocks of text, you’re greeted with a short, engaging video that immediately answers your questions. Feels more personal, right? That’s the power of video on websites!Vi...
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Episode 98
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14:08
Mastering LinkedIn for your Business: Strategies from Expert Brenda Meller
Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about?If you’re an online business owner, course creator, or coach looking to grow your network, attract the...
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Episode 97
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27:39
5 Common SEO Mistakes Online Business Owners Make - And How to Fix Them
Are you putting in the effort to create great content, optimize your website, and attract more visitors—only to see little to no growth in your traffic? You might be making some common SEO mistakes that are holding your website back....
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Episode 96
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21:21
Balancing Business and Life: Candid Insights from Entrepreneur Michelle Kuzmick
Today, we’ve got an incredible episode lined up for you! 🎙️ I’m sitting down with seasoned entrepreneur Michelle Kuzmick, whose passion lies in empowering women to turn their dreams into thriving businesses. With over two decades of expe...
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Episode 95
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35:59
How to Leverage Content Marketing to Build Trust and Drive Business Success
Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few emails, but nothing seems to move the needle. The truth is, your aud...
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Episode 94
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23:12
How to Identify and Let Go of Unproductive Clients for a Healthier Business
As business owners, service providers, or coaches, we often hear the mantra “The customer is always right.” But let’s be real—sometimes that’s just not true. Not every client is the right fit for your business, and in some cases, keeping...
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Episode 93
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17:07
How to Write Product & Service Descriptions That Sell - Without Being Salesy
Have you ever felt stuck trying to write a product or service description that actually makes people want to buy—without sounding pushy or overly salesy? Whether you sell physical products, digital courses, or coaching programs, your ...
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Episode 92
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16:02
How to Optimize Your Website Navigation for Increased Engagement and Conversions
A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken links. What do they do? They leave. And just like that, you’ve lost a s...
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Episode 91
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13:49