20 Minutes a Week to Emails That Actually Sell? With Liz Wilcox

What if I told you that you only need 20 minutes a week to write emails that actually make money? 

Not 20 minutes a day. 
Not hours of storytelling. 

Just 20 focused minutes. 

Today, I’m joined by the Fresh Princess of Email Marketing herself, Liz Wilcox. 

Liz is an email strategist and keynote speaker who helps small businesses build real relationships and real revenue through email. She’s turned a $9 offer into multiple six figures without ads, sold a blog, and created a simple framework called the Email Staircase that untangles all the confusion around what to send and when. 

We’re talking about: 

✉️ How 20 minutes a week is actually enough 
✉️ What makes a subject line work 
✉️ Why she doesn’t teach storytelling the way most marketers do 
✉️ And what you’re probably doing wrong in your welcome emails that’s costing you sales 

If email has ever felt complicated, overwhelming, or like a chore… this episode is about to make it simple. 

Connect with Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails.

Facebook | LinkedIn | Instagram | Website | Email Marketing Membership

Mega Email Swipe File: Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject lines so you never have to write an email from scratch again.

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Transcript

The 20-Minute Email Promise

Carrie Saunders 0:00

What if I told you that you only need 20 minutes a week to write emails that actually make money? Not 20 minutes a day, not hours of storytelling. 20 minutes a week. That is focused. Today I'm joined by the fresh prints of email marketing, and her name is Liz Bill Cox. She is an email strategist and keynote speaker who helps small businesses build real relationships and real revenue through email. You're going to absolutely love this episode. She talks about how 20 minutes a week is actually enough and how to do that. What makes a subject line work? Why she doesn't teach storytelling the way most marketers do, and what you're probably doing wrong in your welcome emails is costing you sales. If emails ever felt complicated and I know it has for me or overwhelming or like a chore, this episode is about to make it simple. Let's dive in. Struggling to turn website traffic into real sales, you're not alone and you don't have to figure it out all yourself. Welcome to Smarter Online Business, the podcast for course creators, coaches, and e-commerce entrepreneurs who want their websites to convert visitors into buyers without the tech overwhelm. I'm your host, Carrie Saunders, a website strategist and conversion expert with over 20 years of experience. Each episode delivers simple, proven strategies to help you generate more revenue and make your website your smartest sales tool. Welcome back to the show. Today we have a special guest with us, and her name is Liz Wilcox. She is known as the Fresh Prince of Email Marketing, and you will probably learn why as we do this podcast episode. So welcome to the show, Liz. So happy to have you here. Oh my gosh, what's up, friends?

SPEAKER_01 1:37

I can't wait to talk all things email today.

Liz’s Path From RV Blogger To Email Pro

Carrie Saunders 1:41

So, Liz, I just gave a little clue as to who you are. So tell us a little bit more about who Liz is and how you came to helping people with email marketing.

SPEAKER_01 1:49

Yeah. So nowadays I teach email, uh specifically email content, right? What to put in your emails to build relationships. Um, but I actually started as an RV travel blogger. So when I started my travel blog, I, you know, I'd listen to amazing podcasts like this one, go to webinars, and everybody and their mother said, you know, I wish I would have taken my email list more seriously sooner. And y'all, mama didn't raise no fool. So what did I do day one? I launched my email newsletter. And from there, I just got really good at sending emails. I launched so many digital products. You know, you name a type, I've launched it, I've tried it out. And after a few years, I got really, really good at it. People started asking me, hey, how are you, how are you making money? You know, you're a blogger, but you don't really blog that much. You know, your page views are kind of low. How are you making money? I said, Oh, email. So, you know, ding, ding, ding, the light belt went off, the bell was ringing, and I realized I needed to sell that business and go all in on email marketing. And that's what I do, and that's what I've done since 2019.

Keeping Email Simple And Affordable

Carrie Saunders 2:59

And I love how you have you have, and I'm not gonna give a give a little clue here. You have this$9 a month email uh marketing membership that I've been a part of since the fall of 2025. And I've actually just recently, I don't know if you know this, started implementing it. I found the bandwidth to start implementing your suggestions, and I am getting so much good feedback on using your Mad Libs templates and putting my content within it. And I'm getting people replying to my emails now, and they are just absolutely loving it. So I want to give a shout out to your$9 a month email marketing because it it's just your membership is just so great, and I love how you keep it affordable for business owners.

SPEAKER_01 3:37

Yeah, thank you so much. I I love keeping it affordable because yeah, when I was first starting out, everybody felt it, it felt like everyone was talking about email in such a complicated way. And in order to, you know, get advice from the quote unquote gurus, you know, you had to pay a lot of money. And that's just not my style. I find the style of emails that I write are simple. So I like simple prices.

The 20-Minute Newsletter Framework

Carrie Saunders 4:04

Well, and I love how you keep it simple. And I also know that you encourage us not to spend very much time on writing your emails. So you suggest, you know, somewhere around 20 minutes or so writing our emails each week. So, how do you help that be possible? What do you what do you do to make that possible?

SPEAKER_01 4:21

Yeah, listen, y'all. It's a newsletter, not a novel. Get in, get to the point, and get out. Okay. So let me give you my 20-minute framework. And I know you're driving, you're doing the dishes, you're walking the dog, something, but this is so simple. I know you're gonna remember it. So start off with a greeting, you know, hey Carrie, hey Liz, and then just write a personal update, two to three sentences about something you've done since the last time you emailed them. That's a personal update, two to three sentences. Oh, I just got done doing carpool. Uh, my refrigerator broke. I'm waiting for the repair man. I just recorded an episode with Liz Wilcox. It's gonna be super fun. Can't wait for you to check it out. You know, just little, little things, right? A lot of email marketers will tell you to tell stories. I tell you to tell stories when you've got a good one. For the rest of the time, just you know, a personal update will do. So, again, there's that greeting, that personal update, and then segue into whatever kind of content you've got for the week, whether that's a new podcast episode, uh, even somebody else's Instagram account you want to share, a joint uh venture webinar, whatever, right? And I use the word segue very easily. Y'all hit the caps lock button on your computer, on your keyboard, and type anyway dot dot dot. What I really wanted to talk about is this webinar I'm doing with Carrie. We're gonna talk about, you know, the five things e-commerce websites need to do to have more opt-ins in 2026, right? I just made that up. Super simple. You already have content, okay? So again, 20-minute framework is just greeting, personal update, segue into the content, you know, give them the link and then get out of there. It really is that simple.

Carrie Saunders 6:12

I love that. And I honestly love reading your emails too because of that, because they're just so simple and to the point. And we're all busy. And I'm just I'm also one that doesn't like to talk a lot of fluff and a lot of, you know, back and forth. I want to get to the point, get the information. I love how you implement that in emails that you help us with in the membership.

Respecting The Inbox Between Launches

SPEAKER_01 6:33

Yeah, y'all. You we want we want to respect the inbox, right? Because there are sometimes we're gonna launch and we're gonna be emailing once a day, sometimes two, three times in a day on cart clothes, right? And those emails, they're gonna be longer, they're gonna be more frequent. And so in the interim, in those, in those middle parts where we're not launching, we do need to stay connected with our audience. That's the point of the personal update. We need to give them good, valuable stuff. That's the content, right? But it doesn't have to be this long, drawn-out thing. We respect the inbox. Oh, Carrie emailed me. Oh, she's doing a webinar. Yeah, that's the exact topic that I need. Uh, let me click on that. Let me see what's going on, right? So Carrie respected me in the inbox. She respected my time. When Carrie goes to launch something later, suddenly, you know, I feel good about her. Oh, this is this is longer than the typical email. Uh, I wonder, I wonder what she has to say instead of uh another long email. It's a it's a more of a curiosity piece after that.

Subject Lines That Create Curiosity

Carrie Saunders 7:37

You can totally relate to that. And then as a you know, business person who's been doing newsletters for many, many years, and I did take a hiatus there for a while. One thing I struggle with is a good subject line. So, do you have any advice on how to write a really good subject line? This is something I still struggle with, and I've been in business for 23 years.

When To Use Brackets And Prefixes

SPEAKER_01 7:57

Yeah, I mean, just like the content, don't overthink it. Write to a friend. So next time Carrie sits down to write her email, I would suggest, you know, writing the entire email first, thinking over like what's the gist of this email? And if I was just sending it to Liz, what would that subject line be? You know, we don't have to write subject lines for SEO, for Instagram captions. Uh, you know, um, we don't have to, we have to capture attention, but it's not as desperate as on social media, right? Because there's that from line, right? From Carrie, from Liz. And that carries a lot of weight too. So don't worry too much about the subject line. Again, write that or write that email, then think about what the gist of that email is. And if I was just sending this to my buddy, what would that subject line be? Um, I tend to have one-word subject lines. That's something I've been doing for almost two years now, and they create so much curiosity, so much excitement. Cause it's like, uh, like I did an email uh subject line of debate, right? And it was it was around the US presidential election. And it was just me asking people uh to debate over in my Facebook group on what the name of my podcast should be, right? But it was just so intriguing. Debate. Is she gonna talk about the debate? What debate what, right, lady, right? So people opened it. Um if I was selling my membership, the one-word subject line might be nine dollars question mark, right? That's creating intrigue. If I wanted to make it a longer subject line, maybe I say, can I have nine dollars? Do you have nine dollars? Got nine dollars? Check this out, right? Just creating intrigue, but also just writing to a friend, keep it as casual as possible. Um, and that that's how you're gonna win in the inbox.

Carrie Saunders 9:53

So I have a question before for you then for the keeping it as casual as possible because you know, being in this business for over 20 years, I'm used to that formal writing, and you've been pulling me out of it with your membership. So for me, my instinct is to have some sort of subject line prefix, for example, so to identify it's our newsletter. Do you recommend that still, or is that what is that way too old school? Or is it maybe just for some businesses?

Personal Updates vs. Storytelling

SPEAKER_01 10:20

I think for some businesses it could work, right? If Carrie and the gang have been doing that forever, it's sort of you know trained into their subscribers. But normally I don't recommend that except for when it's something special, right? Like if you were doing a workshop, I signed up for the workshop, I might put that uh, you know, word workshop or short abbreviate it somehow in brackets, and then the subject line, you know, starts in 15 minutes, right? Um for my membership, I put in brackets when I have a new template that is released, it always says new EMM in all caps and then a little bit of a subject line. If I'm doing, if I'm sending two affiliates, people that sell for me, in the brackets, I put, you know, affiliate. That way it just stands out. But as far as newsletter goes, because they signed up and they're gonna get a newsletter, they know they're gonna get a newsletter. I don't use brackets or any kind of prefix uh before the newsletter.

Carrie Saunders 11:23

That makes sense. And so let's go back a little bit to the storytelling because you said you don't like to teach storytelling and emails, and we we went through your framework. Is there anything else that you want to like add to, you know, how do you keep them engaged? How do you keep them wanting to read your newsletters besides your little framework you had there? I feel like you have a few more tricks up your sleeve.

Building Trust And Staying Top Of Mind

The Four-Email Welcome Sequence

SPEAKER_01 11:45

Yeah, sure. So again, storytelling, we're gonna we're gonna use that when we have a good story, right? So maybe, you know, you keep a little notebook beside I'm a pen and paper gal. I'm holding up my pen and paper right now. Maybe you've got a Google Doc or something like that. You keep it inside a sauna or notion, uh, those good stories, you know, write those out. Um, but in general, again, that personal update is so easy and it's gonna, it's gonna do three things for you that a story can do, but also a personal update can do. Number one, it's gonna show that you're invested in your subscribers, right? You're emailing them, you're sharing just enough with them. That show emailing alone shows that you're invested, right? And people, especially nowadays, uh in this trust recession we're having, people need to know you're invested before they're gonna invest in you, right? So sharing a little bit, even little personal updates around things you've been doing behind the scenes that you think, oh, Liz, you know, I I'm a jewelry brand, or you know, I I teach and sell crochet patterns. You know, they don't really care that I bought a podcast mic. Yes, they do. Why? Because they listen to your podcast and they want high quality, right? So sharing things like, oh, I just bought the mic, I bought a new computer. Again, if you're that crocheter, you know, I just I just spent$100 on needles and yarn today. That shows you're invested without having to tell a story about how you're invested. Number two, you want to be relatable, right? You want to relate to your audience. You can do that again in the personal updates. Uh, you know, I I took my dog for a walk. That's gonna be relatable to people that have dogs, right? Um, my refrigerator broke. What's more relatable than technology breaking, appliances breaking, right? Um, you know, I was in the middle of a podcast episode and somebody came and knocked on my door. My cat knocked over my water, and we had to start from the very beginning. What is more relatable than making a dozen mistakes all at once and having to start over, right? So again, that's uh investing, show you're relatable, and then third, stay top of mind. And so again, telling stories can be hard to stay top of mind because it's like, oh, I didn't really do anything this week. What am I gonna write? Right. But when you tell that personal update, you can stay top of mind, you know, send out weekly emails and uh it's gonna show you're invested, you're gonna become relatable. So staying top of mind becomes easier.

Carrie Saunders 14:29

Well, and I think that little personal nugget too can help them connect to your audience a bit more. Wouldn't you say that that would help connect and be, like you said, more relatable?

Timing And Spacing For Welcome Emails

SPEAKER_01 14:39

Absolutely, absolutely, y'all. I meant I just mentioned it. We are in a trust recession, okay? People are more skeptical. AI has made everybody, I mean, it was easy to start an online business before. It was easier, easy to start an e-commerce brand for the last 10, 20 years. Now it's even easier, right? Anybody can turn on a mic, press, you know, start on Zoom, and you know, become an expert with a chat GPT script behind them, right? Trust is so, so important in this game right now. And, you know, doing those personal updates, sending weekly emails, showing how you're invested, becoming relatable to your audience. Yes, to Carrie's point, that's gonna help you connect with your audience. And the connection is where, you know, you can really make some money. I always say, like, and I heard this from Mike Kim, a copywriter, it's not about closing a sale, it's about opening a relationship. And writing emails like this really turns one-to-many into one-on-one so that you can make those connections, make those sales.

Carrie Saunders 15:48

I love that. And as you were speaking, I was thinking, you know, even as simple as my husband and I went into a cabin in the woods this weekend to disconnect from social media for a Valentine's Day weekend. I could put that in my email this week, right? Why not?

SPEAKER_01 16:03

Yeah, amen. And I mean, that's one sentence, maybe two, right? And maybe Carrie puts a picture of the cabin or a picture of her and her husband, you know, on the porch of the cabin. And then she just segues into, hey, got a new podcast episode out, you know, skip to the 10-minute mark where we really get into blah, blah, blah, blah, blah. Okay, love you, bye. You know, super, super simple newsletters for really quick connections.

Restarting A Stale List With Nurture

Carrie Saunders 16:31

Love that. Love that. This is really getting me excited because even though I've been, you know, using your frameworks for a couple of months now, you my gears are starting to turn to really think about what I can think of that I'm doing each day or each week that I can just weave into my newsletters just to make it a little bit more personal and a little more relatable and to connect with the audience better. I love that.

SPEAKER_01 16:51

Awesome. I'm getting excited too.

Carrie Saunders 16:54

So then here's that the thing that I know a lot of people wonder about welcome emails. And I know that I hate to say it, Liz, but I think it's been one or two years since I revised my welcome emails. I know this is bad. Shame on me.

SPEAKER_01 17:08

She just fainted, folks. She just fainted.

unknown 17:10

I know.

Carrie Saunders 17:11

Although I think I did do it at least a couple years ago. I was like, ooh, I really need to redo this. So I know this is coming again. I need to do it again. So I know you talk about a lot about what we're doing wrong in our welcome emails and what we can use, how we can use them to change them to better ensure a better conversion rate or better sales. So walk us through like your welcome emails and how you like to teach them and structure them.

Email ROI And Why It Matters

Free Mega Swipe File And Next Steps

Closing Thoughts And Community Invite

SPEAKER_01 17:36

Yeah, well, number one, we've got to revamp these, take a look at them to Carrie's point at least once a year. Because the way, you know, I have answered questions like this for years and years, right? I've been doing this seven years, but the way that I answer it today is not the way I answered it a year ago, two, three, four, five, right? So right now, you know, pause this podcast, pull over if you can, put it on your calendar, you know, revamp my welcome sequence, put it as a task for tomorrow and make it yearly, okay? Because it's it's that important. It's again, it's not about, you know, closing a deal, it's about opening up a relationship, right? And that's what the welcome sequence does. So I suggest just four really simple emails. The first one is that freebie delivery, right? You opt into my list. I'm gonna give you actually, mine is a welcome sequence already written for you, right? I'm gonna give you that template uh for you, right? So I'm gonna deliver that to you. And then I want you to put the vision and a little bit of personality in. So the vision is, you know, you're graduating from Liz Wilcox University, you're walking across the stage. What degree am I handing you? That's my vision for you, okay? I want you to make money with email marketing. What's your vision for your clients, your students, your members, your readers? Put that right up there, you know. Hey, here's your freebie. Oh, by the way, I'm Liz Wilcox. As much as I love the 90s, that's a personality. As much as I love the 90s, I love the idea of you making money with email. That's what we're gonna do around here, right? So you're just kind of reiterating, telling people, hey, you got on this bus, you're enrolled in this class now. So that's number one, that first email, just freebie delivery and give a little bit of vision. Number two is your best content. If they never read another one of your emails, they never see you on the internet again, what are you gonna send them? You know, if you're an e-commerce brand, you know, is it gonna be your top three sellers, right? Or, you know, if you are a course, uh course creator, consultant, coach, whatever, you know, do you have a video you want everyone to watch? Do you have a blog post? Do you have an Instagram reel? You know, it can be big, it can be small, whatever. I just make a quick 90-second video telling people, hey, you should have a welcome sequence. Okay. Super, super simple. So again, we're gonna deliver the freebie in that first email. Number two, we're gonna send some of our best content. And then the third email, we're gonna set expectations. The same way at the beginning of this podcast episode, you hit play, you heard Carrie's voice. She said, Hey, this is you're listening to this podcast. We're talking to this guest, we're gonna cover this topic. She set the expectation of what's coming, right? That's what you need to do in this email. Hey, I'm gonna send you emails on this date. They're gonna be about this topic, and I'm gonna offer you free and paid resources. This flips the switch. We talked about better conversion rates. Now, don't expect anybody to buy from this email, but it flips the switch from hey, I just got this thing for free to oh wow, carries a legitimate business with real solutions to my real problems. Okay, got it. So the fourth email is what I well, what I would recommend is just a hard pitch. And again, don't expect the world here, but expect every single person that joins your email list to see this offer. You know, they what do they say, Carrie? It takes seven no's to get to a yes or something, right? We want people to see our offer. So for me, I have a I have a nine dollar membership. We've mentioned it. The subject line, can I have nine dollars? And I say, hey, I know we just met each other, but maybe you need this, right? That way every person on my list, when I go to launch the membership later, has already seen it, right? Maybe you want to get people on a call. You post that. Maybe you've got a group uh group coaching program, right? You post that. Hey, maybe this isn't your cup of tea right now, but I just wanted you to be aware that this is the best way I can serve folks. Details, details, details, right? You don't have to keep it this super long thing. Again, get in, get to the point, get out. So let me recap that for you. Freebie delivery, where we share a little bit of the vision. Number two, our best content. If they never saw us again, what would we want to say to them? Number three, set expectations. Hey, we're going to offer you free and paid stuff in these kinds of forms. And then number four, a pitch. Hey man, you just joined. This is the best way I can help you. Here's the price. Get out of there.

Carrie Saunders 22:26

So follow-up question to that. I love that framework and I can just like completely visualize it as you're talking about it. So follow-up question. Do you have a recommended spacing in between those emails? Like, you know, what do you think about it?

SPEAKER_01 22:38

Yeah, I love this question. Y'all, do not be afraid. Do not be afraid. Send these out one day after the next, baby. So when somebody joins our email list, they're they're never more excited. Okay. They just found you, they found a solution, or they found, you know, if you're e-commerce, they just found like, ooh, I love this stuff, right? So they're just signing up. They're excited. So we don't want them to forget about us, right? We need to show we're invested in them by showing up and showing out. Okay. If you sent email number one a week later, you sent me some of your best content. I might have forgotten who you were. I might not have, you know, watched the freebie you gave me or taken you up on the discount code you gave me, right? I don't know. So I might not know who you are. So you want to send them as close together as possible. You know, you might want to experiment. I know a lady, she's a career coach. She works with a lot of C-suite executive level folks. And she said, Oh, Liz, the one day after the next, uh, you know, it it wasn't really working for my people, but every few days, you know, I did day one, day two, and then email number three was sent three days later, email number four was sent two days later. So four emails in about what, seven or eight days. And she said that was sort of a sweet spot. So I really recommend day after day after day after day, if you're seeing a way too much drop-off in open rate or unsubscribe, you know, maybe space them out a little bit, but I would not make those four emails in more than 10 days.

Carrie Saunders 24:12

Got it. That makes a lot of sense just from a psychology as well as you know, getting to know the person that you just signed up for, because I there are some emails in my inbox and I'm like, when did I sign up for this newsletter? I don't remember this person. So making sure that you get really familiar, your your audience gets familiar with you in the beginning totally makes a lot of sense there.

SPEAKER_01 24:33

Right. It's about staying top of mind, right? Remember, I said when you can show you're invested, when you can become relatable, the easier it is to stay top of mind. And so sending emails like that, showing you're invested, becoming relatable in those emails, you know, the next time I send my newsletter out, you're gonna remember me.

Carrie Saunders 24:51

So I know a few on our list are probably, you know, listening in have probably either drop the ball and haven't emailed in months, or maybe they're not very consistent. Do you have a bit of an advice to kickstart that newsletter back up again?

SPEAKER_01 25:06

Yeah. Listen, what we just talked about, take those emails and make them, you know, nurture emails. Like, hey, uh, you could say it's been a while, or you can ignore it, you know, hey, wanted to reintroduce myself or wanted to tell you what I'm gonna do throughout uh for the rest of the year. And you could send that in January, July, November, whatever, right? And just resend out that stuff. Hey, my vision for you is you make money with email marketing from here on out. You know, I'm gonna do ABC, set those expectations, um, you know, and then get out of there. Then you can send the next email, hey, uh, don't forget this is my best content. If you have not watched this video yet, this podcast episode, if you haven't, you know, read this blog post, whatever, now's the time. I'm resending it to you because I it's that important, right? And then you can do a small pitch, maybe you turn that into a flash sale. Hey, I've got my nine dollar thing. You can get in right now for a dollar trial. It's gonna be 48 hours only, something like that. So you could literally turn that welcome sequence into a prefix for a flash sale and jumpstart some sales and your email list at the same time. Bada bing, bada boom, baby.

Carrie Saunders 26:22

I just love how you make things so simple around email marketing. It really just it makes it feel more doable. A lot of people overcomplicate it. I know I have before, and you just make things so much simpler.

SPEAKER_01 26:33

Thank you so much. I yeah, y'all, email when I tell you, email changed my life. I I just I just can't. I grew up so poor. Uh even right now, I support three households. And when I realized I could click a button and make money on the internet without doing anything devious, I was like, move over, Jeff Bezos. It is over. I am fitting to figure this out. And then when I did figure it out, I realized, you know, my friends, you know, Carrie, Shahara, you know, uh Nahaku, like, wait, what y'all, y'all aren't doing this? Let me show you, let me show you, let me show you. And, you know, it's just it's just been like that ever since. I just love teaching email. I can't wait to see what you and everybody does with email. It it means so much to me. Email has truly changed my life, it's changed the life of everyone in my family. I just I cannot emphasize what email can do for you. You know, they say for every dollar you spend with email marketing, you can get up to 40 bucks in return. When you do it right, you just learned everything you need to do it right today, right now. And spoiler alert, in 2025, I did the math. For every dollar I spent, I made$250 in return. There's no way you can get that return on Facebook. Okay. So let's get to it. Let's get to it.

Carrie Saunders 28:04

Love that, love that. Now I know you have a great uh freebie for our audience listeners, the mega email swipe um file that you have. And we will definitely put the link in the show notes so it's easy for people to get to. But can you tell us a little bit about what's in that?

SPEAKER_01 28:21

Yeah, listen, we just covered a lot. And if you're having a hard time conceptualizing what I mean by personal updates, segue, subject lines, that welcome, those four emails. I know, I know you're not sitting at your computer taking notes. So I've created the swipe file for you. It's got an entire welcome sequence, all four of those emails. It's got them already written for you. Uh, like Carrie said, Mad lib style, you can plug and play. It's got three newsletter samples. So you can see what I mean by that 20-minute framework we talked at the top of the hour about. And then if that's not enough, it's got 52 subject lines for a year full of prompts writing from scratch. I know it totally sucks. Let me do it for you. The link is going to be in the show notes, but you can also go directly to lizwilcox.com and hit the hot pink button. You can't miss it.

Carrie Saunders 29:08

Love it, love it. And if you want to go to our podcast at show notes, just go to smarteronlinebusiness.com and just search for Liz's name and you will find the show notes for this podcast episode. So, Liz, I absolutely loved our conversation today. It was so refreshing. I just, I'm grinning from ear to ear. I just feel like you've made email marketing so much easier, fun, and doable, honestly, for all those listening. So I hope people listening will just take that leap and either ramp up what they're already doing or, you know, kickstart the wheels back again and get on that bus again.

SPEAKER_01 29:43

Yeah, thank you so much. I can't wait to see what everybody does.

Carrie Saunders 29:47

Thanks for again for being on our show. Wasn't that such a great episode? I just love how Liz takes something that feels heavy and complicated, like email marketing, and makes it clear, doable, and actually fun. I just was grinning ear to ear the whole time talking to her. If you've ever been stuck overthinking every subject line, rewriting your welcome email five times, or wondering what to send next, take this permission slip to simplify. And if you want a serious head start, Liz has put together an incredible free resource for you. Head on over to SmarterOnline Business.com and just search for Liz Wilcox in the search box to find this episode. You will get a fully written welcome email sequence, three newsletter templates, and 52 subject lines. You're never staring at a blank screen again. The link is in the show notes, and I highly recommend grabbing it. As always, if you ever want your website and your email strategy working together as one smart system, come join us in our free Facebook group at SmarterOnline Business.com forward slash Facebook. And I will see you next week.