How to Transform Your Productivity and Creativity with AI: Insights with Kendra Corman

Today we have an exciting episode ready for you!  I’m talking to Marketing & AI expert Kendra Corman.  We dive into how to save you 30-40 hours of time each week with your business, reduce your decision fatigue and get the most out of AI all while keeping the human component behind your content. From automating content creation for social media and podcasts to reducing decision fatigue, we promise you'll walk away with new strategies to streamline your workflow without sacrificing authenticity.


Connect with Kendra Corman:

Kendra Corman is a marketing strategist passionate about boosting productivity and visibility through AI, podcasting, and email marketing. She excels in crafting innovative campaigns that keep businesses top of mind and drive growth. Kendra is dedicated to making a meaningful difference, helping brands turn challenges into triumphs.

https://kendracorman.com/


Learn more about AI

EP 061: How to Write a Blog in Minutes Versus Hours Using AI


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Chapters

• 0:00 Boosting Productivity With AI in Marketing
• 14:15 Leveraging AI for Social Media Marketing
• 24:51 Navigating Ethical Considerations With AI
• 38:26 Efficiency and Time-Saving With AI

Transcript

Carrie Saunders: 0:49

Today we have an exciting episode for you. I'm talking to marketing and AI expert, kendra Korman. We dive into how to save you tens of hours of time each week with your business, reduce your decision fatigue and get the most out of AI, all while keeping the human component behind your content. So let's jump right in. Welcome to the eComcommerce made easy podcast. I'm your host, k Saunders.

Carrie Saunders: 1:16

When we started this business, all I had was a couch, a laptop and a nine month old my main goal to help others. Now, with over 20 years in the e-commerce building industry and even more than that in web development, I have seen a lot. I love breaking down the hard tech and to easily understandable bits to help others be successful in their online business. Whether you're a seasoned e-commerce veteran or just starting out, you've come to the right place. So sit back, relax and let's dive into the world of e-commerce together. All right, welcome back to this week's episode of the e-commerce made easy podcast. Today, we have a very special guest with us. Have a very special guest with us. Her name is Kendra Korman and she's a marketing strategist passionate about boosting productivity and visibility through AI, podcasting and email marketing. She excels in crafting innovative campaigns that keep businesses top of mind and drive growth. Kendra is dedicated to making a meaningful difference, helping brands turn challenges into triumphs. So welcome, kendra, to the show. We're so happy to have you.

Kendra Corman: 2:16

Thank you, I'm super happy to be here. Thanks for having me.

Carrie Saunders: 2:25

And I'm so excited about this topic today because every time we do an AI topic on the podcast, like it just goes gangbusters. People love it and they get so much value out of it. So I'm super excited to be doing another AI podcast guest expert, but with a different person this time. So I think you're going to bring a nice fresh new perspective on how we can use it in our business.

Kendra Corman: 2:42

Great. I'm excited to give that perspective because I love AI. I'm like the crazy AI lady. It saves me, on average, 30 to 40 hours a week in my business. Just a lot, that's a lot.

Carrie Saunders: 2:53

That's a lot of time. We might have to chat more after this on that. I use it a lot with the podcast and with social media now too, and so we'll dive into some of that and some of my questions I have for you today. So I'm super excited to see what we get with that, because I think this is going to save a lot of our listeners time and money. Save a lot of our listeners time and money. So, first off, how can we enhance, use AI to enhance our social media presence without losing that personal touch? I know a lot of people worry about losing that personal touch, sounding like a robot. So what's some strategies on how we use it to save us time but still have our human behind it?

Kendra Corman: 3:31

So a couple of things. One first you said it human behind it. We are not in a position yet with AI that it works without human supervision, as I would call it. We want to review it. You want to take a look at it. You want to make sure that there's a human review in all of the processes. That's first off. It's not automagic. I mean there's a human review in all of the processes. That's first off. It's not auto magic. I mean there's a lot of pieces that can be, but it's about saving you time and making you more productive, not doing it for you, if that makes sense.

Kendra Corman: 4:02

The other piece that I love to talk about when we're talking about social media is make sure it's your ideas. Okay, ai is not coming up with new ideas, it's not. It is basically sort of guessing, based upon its knowledge, what the next word should be. So, chat, gpt, claudeai, both of them are basically guessing what the next word should be based upon the context that you've given them. The more context that you give them, the more information that you give them, the better off they are, the better the results that they create, which is very cool, right?

Kendra Corman: 4:35

So you want to give it a lot of context. You want to give it as much information, samples, examples as potentially possible. The important piece on that is then it knows what it's working with, right. And then you want to give it your thoughts, right, so you want to tell it what you think about the topic or something that you want to cover. It doesn't have to be perfectly written, it just needs to be your thoughts, because AI does not have your experience, does not have your expertise, does not have your new ideas. But you can give it that information, and so when you do that, when you give it the examples of what you sound like and the information that you want it to cover, that's what makes it sound like you're not a robot.

Carrie Saunders: 5:24

Now I love that because I've found whenever I've messed with AI, when I first started using it it was just giving me garbage because I didn't know how to talk to it, I didn't know how much information I needed to prompt it with, and once I learned some from a business friend I sound and things like that that it just really nails it quite a bit and helps save my brain decision power when I'm trying to do creative things, because I can get the creative idea but sometimes I need help with the details.

Kendra Corman: 6:04

Exactly Like when I go home I am no longer exhausted. I used to come home exhausted and just totally and completely burnt out from my day because all I did was write. Writing takes a lot of brain power and burns a ton of brain calories, and now that AI is doing a lot of my first drafts notice, I said first drafts, it's doing a lot of my first drafts and then I go in and edit it and the better it gets, the less time I'm spending on things and the quicker the flow is going. And it's just again. It's mind boggling how much time you can save with that.

Carrie Saunders: 6:41

It really is, and I feel like, if you're listening today and you've not touched AI, I challenge you to try it. Use some of these tips from this episode We'll link to the other AI episode too and just give it a try. You will be amazed once you know what you're doing with it.

Kendra Corman: 6:57

So then, for your audience. I'll give you. I have a sample voice paragraph that I'll give you. That is a game changer, so you use it, you give it to AI and you say create me a voice paragraph. You give it examples of like the stuff that you do, so Instagram captions or LinkedIn posts or blog articles, whatever that happens to be and it'll write a voice paragraph that you can just copy and paste into future chats with it.

Carrie Saunders: 7:24

So it'll be really cool. I love that. I love that. Yeah, we'll have that on our show notes, on our e-commerce made easy, podcastcom website, as usual, and then in the description, too Great. Thank you so much for that. That's awesome. So then, what are some practical examples of AI tools that can streamline social media content creation and management for businesses like us who are solopreneurs or have a small team, maybe even a medium team but need to train that medium team on how to use AI effectively?

Kendra Corman: 7:52

So my favorite tools are used in conjunction. So, first off, I love Asana. That's my task management system. I don't know what you use, but I use Asana and I actually have what I call a business hub inside Asana. So it's a project. It doesn't have any due dates or anything like that, but it's got a whole section with AI prompts so that it can help me. If I have an intern or somebody along those lines, they can copy and paste from those prompts directly into an AI system to help get some of that information.

Kendra Corman: 8:27

So, first, I keep record of the types of prompts that I do, which really streamlines the process. Second is claudeai. It's C-L-A-U-D-Eai, and Claude is my best bud when it comes to writing. He is my favorite writer, so he it's by a company called Anthropic and he really creates amazing content. And then the third tool that I use is called Metricool, and Metricool is a great social media posting platform. It's free for one brand as long as you don't connect LinkedIn. Second, you can connect LinkedIn. You got to pay for it, but it's a great place that you can try it out. So I use Asana to save my prompts Claude or Claude Projects because if you're using the free version of Claude, you can still use the prompts from Asana. I brainstorm with it and then I take those posts and put them directly into Metricool and schedule them. Saves a ton of time. Metricool has a built-in AI, but it doesn't get me quite as good of results as I would like directly from Claude, so that's why I like using Claude.

Kendra Corman: 9:49

The fourth tool that I like and I have connected a few different times is a system called Makecom. So if you've heard of Zapier, it's very similar to Zapier. It's just more of a visual thing for those visual learners out there like me who like to see it on a map, right. And Makecom will actually let you connect Google Docs, google Sheets, airtable fields, things like that, and it'll post it and connect it to your Facebook, your LinkedIn, your Instagram, whatever that happens to be. So it's a really powerful automation tool and there's a lot that it can do inside its free plan. So Asana to keep the information, so I don't have to re-bed the wheel every time I'm doing social posts. Right, claude for writing. Makecom for automation, if that's what I want to do on that case. Otherwise, metrapool for scheduling. It streamlines that process so wonderfully.

Carrie Saunders: 10:52

I can imagine I'm thinking of these tools. As you're talking about them, I can really see how you can really connect them together. And now my wheels are spinning on how I can apply this to the tools we use, because we use a little bit different tools than you're talking about, but I am familiar with all of them. But makecom makecom, you said right.

Kendra Corman: 11:10

Yeah, it's a really cool one.

Carrie Saunders: 11:15

I'm going to have to look that one up. That sounds really exciting because I find that whenever you're making social media posts, for example, and you have the idea, but then what do you got to do? Then you got to go find where you how you're going to schedule it. You know you've just put all the pieces together to make it a lot more streamlined so that you can batch your social media content and not be jumping here and there and everywhere. So I think that's a great way to save some time there.

Kendra Corman: 11:39

Batching is just an amazing tool, like I just it's a. It's a time saver. It's probably one of my top time savers is batching content, because you're in that, in that groove and I think somebody said that switching context or switching projects on a I think they said it takes like 23 minutes to get back on track every time you switch context. That's insane. Like that's a half an hour.

Carrie Saunders: 12:09

Yeah, I've heard the same numbers too, and I'm thinking about my day, especially as a you know, a boss, cause I've got employees too. I'm like I've heard the same numbers too, and I'm thinking about my day, especially as a boss, because I've got employees too. I'm like I'm switching tasks all the time because I'm helping others too, so wherever I can stop switching tasks will be good, so this is going to be very helpful. So then let's go on to like misconceptions. What are some common misconceptions that you, using AI for social media, are out there, and how can we overcome those common misconceptions that are out there?

Kendra Corman: 12:39

So, first off, one of the biggest ones is that AI is bad. If you spend any time on LinkedIn and have seen those AI comment bots commenting just randomly, rephrasing somebody's post, a friend of mine gets these people all the time because I think she's got like almost 25,000, some odd connections or whatever, so she gets a lot of these comment bots that are just auto posting, and so people equate AI with laziness, ai with cheating, craziness, ai with cheating, ai with all of these bad things, and that's not AI. It's the person that's using AI or misusing AI, for lack of a better description, right? So, when it comes to it, ai is not bad, ai is not cheating, especially if you're using it right, if you're giving it your information and you're giving it your insights and you're giving it your voice, it's going to sound like you, it's going to include your thoughts, it's not going to feel robotic, and I think that that's really important to remember.

Kendra Corman: 13:45

I think that's one of the biggest misconceptions with AI. The other thing is, I think that there's a lot of misconceptions about how much AI can truly do, and it is amazing. It can do a lot more than you probably think, but we think that it's this perfect output, right? No, it's not going to be perfect output. So when you're using AI, you want to make sure that you're leveraging it the way you need to for your brand in your business.

Kendra Corman: 14:15

I'm an adjunct faculty at a local university here in Michigan and I make all my students use AI and I usually spend the first couple of days explaining that AI isn't cheating and how it's not cheating. I'm actually getting ready to teach in the winter semester spring semester a class on their capstone program and they have this paper that they have to do. Well, the paper doesn't add a ton of value to the course. So guess what? That presentation that they're doing, that they're recording and that they're practicing. That's going to be the foundation for the paper, and I'm going to show them how to use AI to actually generate the paper the right way, leveraging their content so that they understand it's not cheating, it's not too robotic, it can be very much you.

Carrie Saunders: 15:05

I love that. I'd say those are the biggest misconceptions with it when it comes to it.

Carrie Saunders: 15:12

Yeah, I actually love that Cause. I can totally relate because my 17 year old this past semester he was. He was in college full-time for the first time this year and he was struggling with doing research for a paper on the tensile strength, et cetera, of specific metal and in the pure form of that metal. And he was he kept complaining. He was like I kept I keep finding different answers from different sources. I was like well then, why don't we ask chat GBT?

Carrie Saunders: 15:40

Let's tell it who it is. You know there are great materials and strengths engineer and they know all about you know these things that you're looking for. And let's ask it the answer and have it give references. And that was kind of the key for him, because he was having trouble finding the references and he was like no, that's cheating mom. I'm like no, you're going to look at the references, you're going to look at this information, digest it, go, look at the references and then make your own conclusion. It's just like you're searching Google, but this is a bit more refined and narrowed down to what you're asking for, whereas Google you're going to get all kinds of information.

Kendra Corman: 16:16

So I do want to share another tool for you and your son and for anybody that does research. Actually, it's called perplexityai. So perplexity is actually my favorite researcher because it gives me those sources automatically, and so it'll actually give me like those little footnote numbers right One, two, three and if you click on it it will take you to the website where it got the information. So not only does it tell you what it is, it's just it's very powerful. So, like, when you Google, you Google four or five word question, right, what perplexity does is it actually takes that four or five word question, says okay, what other formations of that question might get better results. So it'll actually search Google with four different questions about the same thing to get the best results, so that if people are optimized search engine optimized, right For a different phrase or something, you're still going to get their good content, and so it's an amazing research partner when it comes to leveraging AI.

Carrie Saunders: 17:21

Oh, I've not heard of that one, and actually that's making me wonder whether people can use that for search engine optimization too. To come up with other strings of questions yeah, it shows you the questions it does.

Kendra Corman: 17:31

It shows you the questions and then it'll actually give you follow-up questions too. So there's some of that. I've never used it in that way, so that's very interesting.

Carrie Saunders: 17:41

Yeah, it sounds like a good way to research some search engine optimization keywords and phrases and similar to ChatGPT and Claude.

Kendra Corman: 17:51

It has a free plan, so it's a free plan. They'll limit maybe some of the features that you can do, but I love it when I'm researching podcast guests or different topics and if I'm brainstorming ideas about what's trending and some sort of topic to write social posts about, it's a great beginner for that research piece.

Carrie Saunders: 18:15

I love that. I'm going to have to put that on my list to look into now.

Kendra Corman: 18:19

It's super fun.

Carrie Saunders: 18:20

Yeah, and I hadn't heard it. I think I've heard of it, but nobody had ever explained it, so I never looked into it.

Kendra Corman: 18:25

So yeah, it's supposed to work and it's supposed to be able to do writing like Claude and chat GPT. I don't think it writes that well. I use it more as like a search engine to summarize things and then I click on the links to go back to the original content.

Carrie Saunders: 18:42

That sounds perfect. I think a lot of in our audience will need to use that one as well. So then let's transition to how can AI help entrepreneurs avoid burnout while staying consistent with their social media marketing, because I know this is what I struggle with and what a lot of my clients struggle with is that social media burnout. So how can we use AI to really one reduce the decisions I'm assuming too and help us with the creativity and just avoid that burnout that we all know from social Right, I mean, we've all had it.

Kendra Corman: 19:18

I remember I was supposed to speak for a group, but this is a couple of years ago and one of the leaders of the group, who's a friend of mine, said hey, kendra, are you still in business? Cause you haven't posted for two months on social media. And I'm like, yes, I'm still in business, I've just been busy. So, but like they thought I was out of business and I might've lost that speaking gig because I wasn't posting. So what I recommend to most people is a foundation layer of three posts a week, right, we call that our baseline content. For most of my clients that's what I do when I'm working with them is we do three posts a week of baseline content. So that way, if you get really busy, you don't have to worry about social media terribly much. But yet if there's other things you want to add in, you can add in, you can replace, you can reschedule one of those placeholder posts, but you still look active, right, and it creates. It's not super, you know, time sensitive, sometimes it might be, but like that's a campaign that you've planned in advance, right. And so when you're coming up with those three posts per week, what I do is I brainstorm with AI first, because brainstorming takes a lot of time and you don't have all of the time in the world, right? So when you're brainstorming with AI, you ask it questions hey, I'm looking to do a social media strategy for my business. This is who I serve. This is the type of content that I want to post about what ideas do you have around how I should be interacting on LinkedIn? It'll give you a strategy. Some of the stuff you're not going to use, but some of it might be really good, right? And then you research the topics again using AI, perplexity, chat, gpt, google, whatever you'd like to use. Then you've got an idea of the content. You edit it a little bit, give it a couple of bullet points for the topic that you want to cover and then have it drafted. Then all you have to do is edit it.

Kendra Corman: 21:17

The process piece is really what saves us on that burnout. Right? It's a simplified process. You're spending 20 minutes instead of four hours. You're not overly frustrated with the process. It's still you, it's still your ideas, it's still your information, but yet it gives you that baseline. So if you want to say, forget it, I'm not doing anything this week, you don't have to and nobody's going to think you're closed, which is one of those key things, right?

Kendra Corman: 21:46

Other ways that it saves with burnout is there's a tool that you guys probably know of. It's called ManyChat. That will do autoresponders to a lot of different things and interact with people on several different types of social platforms, specifically Facebook and Instagram. A lot of people use it heavily for Instagram, dm me a word and I'll send you a link to this. Or you know, hey, dm this and I'll send you the link or comment, whatever word you want them to comment, and you'll take care of that action. It's about encouraging interaction and it allows you to be on more platforms.

Kendra Corman: 22:23

Right, I am not a fan of Instagram personally. I just I don't like it. My personal platform are TikTok for scrolling and mindless couponing tips, and then I also, but for my business, my main platform is LinkedIn. That's where I interact, that's where I respond to things, that's where I spend most of my time. So many. Chat really helps me on the burnout, lets me be more places and also lets people know. Hey, by the way, if you really want to interact with me, head on over to LinkedIn.

Carrie Saunders: 22:57

Yeah, I actually I'm not an Instagram fan either. Personally, I find it really boring and I prefer LinkedIn or Facebook myself. But yeah, so I can totally relate and that's why I'm so lightly present on Instagram, and if I were to become more fully present, I would definitely use something like many chat to help automate that, so that I don't feel like I need to be over there in that land too.

Kendra Corman: 23:24

Right, and it's again, the burnout is we think we have to be everywhere to reach our target. We don't. First off, let me give you a permission. If you want me to sign a permission slip for you, I would be happy to do that. You do not have to be everywhere. Pick one platform and then grow as you master that. But AI allows us to be on more platforms, if that's what we've chosen or if we made mistakes when we were starting out. I'm raising my hand here because when I was starting out, I'm in marketing, I have to be on all the things, right? I don't. I've realized that and I've managed it down a little bit. So I have a presence on them, but I don't actively manage it a ton. So if people want to chat with me or want to talk with me, that's a little bit with the way we go about it.

Carrie Saunders: 24:10

So yeah, no, and I love, I love how we can use it to help us, like not make so many decisions, because like I find with my staff too is I will encourage them if they have a customer question or customer problem. You know, come to me with your solution. It's just basically what AI is doing for us, and then I'm going to review and revise it and then we'll send it out and then that just like saves so much brain processing time to be not as you don't have to be quite as creative, right, and you don't have to make as many decisions just kind of like the final decision and the final revisions of something. So it's kind of analog the final decision and the final revisions of something. So it's it's kind of analogous to that. And in dealing with your own customers and customer service too, yeah.

Kendra Corman: 24:56

So the smaller your team, you know it's, it's alone. They say it's lonely at the top. It's lonely at the top, it's lonely as an entrepreneur there's, you know, only so many things that you can do. And I've got a couple of different friends I'm in accountability groups with and things, but they're not in my business on a daily basis. They're not there helping me on a daily basis. And AI is, and I've built chat GPT, custom GPTs. I've built projects in Claude which is what the custom GPT version is in Claude and I've done those things to create partners in crime for less, for lack of a better term right People that I can brainstorm with and enjoy that different perspective. I don't always take it, but it gets me thinking about something else. It gets me growing and moving the right direction.

Kendra Corman: 25:48

I remember I asked one of my cloud projects. I said, hey, we got this negative review. Here's what I was thinking. You know, gave it like three things about what to include in the review response and it said and so it gave me a review response. And then I was like, well, what if I cross sold this product? And they're like, well, what if I cross-sold this product? And they're like it's like no, flat out said, it says no. I do not recommend that. That's totally off topic. It seems self-serving, not authentically you and something else. And I'm like, oh my gosh, that was right 100%, because it wasn't authentically me. I was struggling with it, but I'm like, should I, shouldn't I? And that was perfect right, it actually stopped me from doing something that I wasn't sure I should do. That's really funny. It can be an amazing partner and I love it when it tells me, yeah, that's not a good idea.

Carrie Saunders: 26:45

That's really funny. I haven't had either one of those tell me that yet. That's now. My goal is to get it to you, because that's I don't know. It's just so funny and almost humanizing. It's almost like you're talking to your business bestie. At that point you know to get some good advice, cause I do that with you know one of my staff members. She's been with me for a very long time and you know we will do things like that about is this a good idea? Should I do? In the other one, I'll say no, it's not, or yes, it is, and so I love that you were able to get AI to help you with that as well, because you're right, it's sometimes lonely at the top when you're making all the decisions, and sometimes our brain will get clouded just from how we feel for the day or whatnot, or that negative review really gets under our skin, even though we know it shouldn't and can really help pull us out of there. That's amazing that you got it to do that.

Kendra Corman: 27:33

Yeah, that is still like my gold standard. I was like okay, I asked it a really bad question. Like clearly that wasn't the way to go.

Carrie Saunders: 27:42

Too funny. So we've talked a little bit about ethical considerations as far as like, whether it's cheating or not, but what other ones should we keep in mind when we're using AI for social media efforts and growth?

Kendra Corman: 27:55

So, first things first. Ai is a new technology and it's the wild wild west, right? And so I don't think a lot of people have established personally, like where they fall on the spectrum of AI, right. So what are my personal beliefs around AI? What am I willing to give and to get out of AI? And I think setting those guardrails, those lessons that can change over time, right, is really key. So my guardrails are one I will not train AI on my likeness. Someone else could, right. They could update load to half of my YouTube channel, right. I'm not going to train it on my voice. Again, I've got tons of voice samples out there. Someone else could totally do it. Those are decisions that I've made not to do at this point.

Kendra Corman: 28:43

There is a video tool called HeyGen. It's H-E-Y-G-E-N. If you've never heard of it, check it out. It's actually very cool. They actually have some decent terms and conditions around their use of your likeness and your voice. So I'm becoming more open to it. But the reason I drew the line there is because most of the systems were the wild wild west and you gave them unlimited access and use and permission to use your likeness and voice if you did that. So, again, terms and conditions. This is not your iPhone, this is not your Samsung phone, this is not your Windows computer or your Google. You know you have to read these terms and conditions because they all have different things in them that could give them some potentially damaging rights to these different systems, especially the free ones. So that was a decision that I made. So those are two of my guardrails.

Kendra Corman: 29:36

Another thing is I don't give it any information that's not publicly available. So if one of my clients is going to be rolling out a new program and nobody knows about it, I'm not putting it in AI, I'm not going to put it with their name and things like that. I might change some of that information. One of the clients that I have is a medical services type firm and we only put aggregated information, no personally identifiable information. I get fairly generic outputs with the information that I put in and then I just change the numbers or the percentages or whatever those things are. But again, it just helps me guide me. So again, likeness, voice and no information that's not publicly available. So nothing secret.

Kendra Corman: 30:28

Even though it says that it's not training on my stuff, I don't trust it because I'm paranoid. The other thing I do is I will not put in competitor information. So I might ask it to tell me what it thinks the strengths of one of my competitors are or what are some of the differences. I will not put my competitor information into ChatGBT or Cloudai or Plaxity and say, hey, rewrite this in my voice. I'm not going there. That, to me, is that crosses an ethical line that I'm not willing to cross. And then the last one is I review and check everything Because even if there's sources, even if it says I got it from someplace and it sounds amazing, I want to verify that. I want to verify that information. I want to verify it's true and so if it gives me something that I might even question.

Kendra Corman: 31:26

So back in 2024, early 2024, in March, pi Day was coming up right 3.14. And I was working on my social posts and it said Pi is used in the LinkedIn algorithm. And I'm like, oh my gosh, that's so cool, I'm totally doing a post on it. I go home, I come back and I'm like how does it know what's in the LinkedIn algorithm? Because I don't know anybody that knows what's in the LinkedIn algorithm and I don't think LinkedIn opened it up so that ChatGPT could find it. So I'm like so I start looking in perplexity and I'm like, is Pi in the? And it's like, no, we have no verification, nobody really has that information. And I was like, oh okay.

Kendra Corman: 32:14

So I changed the post to be like pies in the LinkedIn algorithm. I was like, well, wouldn't that be cool? But we don't really know. So I laughed it at that. But it was um, it takes that that next level of review. So again, just don't I don't chain it on my voice or my likeness. Again, I'm potentially getting rid of that one, but again, reviewing those terms and conditions before I do it. Only publicly available information. I do not put competitor information and have it rewrite. I'm not about doing that, because I just don't think that that's the right way to go about things and then always review and verify everything, because it hallucinates. I love the fact that hallucination is a technical AI term, but it hallucinates and makes things up and that's not fair to you or to your audience if you're just copying and pasting.

Carrie Saunders: 33:06

I think those are some really good points and I think especially the terms and conditions part is because we are trained so much anymore to just scroll, scroll, click. Oh, we're good when accept the terms and conditions and, as a person that's been doing, you know, website work for over 22 years, like security is like way high in my brain and like reviewing the terms and conditions, especially with AI because of what it can do with information you give it, I think is a very good and valid point that a lot of people might not be thinking about.

Kendra Corman: 33:40

And a lot of times there's like seven or eight competitors that might have different terms and conditions that you're more comfortable with. So again, yeah, looking through that, I've actually had perplexity. I'm like, could you look up the terms and conditions and, as a small business owner who likes her privacy, are there any red flags that you think I should be concerned about? And it'll tell me. And then I'm like, okay, I click on it and I go over to it. I've looked up copyright infringement issues on different sites because there was a free website Pixabay does not verify the ownership of people that are uploading images. So that means if you use an image that they got from somebody and it wasn't their image to own, you are in violation of copyright law. So I've had it look up those terms and conditions and tell me things and find me issues and find me opportunities, and so there's a lot of really good things that, again, leveraging AI can help you get through it.

Kendra Corman: 34:43

But, yeah, setting those guidelines, setting those guardrails, figuring out your ethics around it first, I think is important, and one of the reasons is is because it's a shiny object right, if it can. What's wrong with it? What's wrong with doing that? Well, it's because we didn't pause to think about it. I mean, pete, you're probably you're nodding, along with most of the things that I'm saying, but if you didn't take the time to think that through, you might put competitor information in there until you really thought about it and go oh wait, that's probably not a good way to go about things right. And so I think that it's again just really important to think that through and think those guidelines through, because otherwise you can get really excited about some of the stuff it comes up with. And again, not that you're trying to be a bad person, not that you're trying to violate people's copyright or ideas or anything, you're just having fun. And that's where it can get a little gray.

Carrie Saunders: 35:43

Yeah, when I think you know, maybe even thinking about, if you haven't started with AI yet, where are your boundaries first before you start, and that might make you one more comfortable starting with it. But then you have your boundaries set so that you know what line not to cross and always reevaluate, because things do change, as we all know, especially with technology. But having those boundaries first, I think, is a great way to start diving into AI if you're afraid to do it too.

Kendra Corman: 36:10

Well, and actually it's funny that you say that, because I actually did a training early in 2024 and the head of the organization was like I'm going to go try AI. She goes I wasn't. I didn't want to try AI because I was not sure where to start, not sure where the lines were, not sure what it should be doing with it. She goes now that you gave me those guidelines, she's like I am in and I'm going to be trying it and she loves it. She came back and told me that she uses it all the time and is loving it and she loves the boundaries that she's set for herself with how she does it.

Carrie Saunders: 36:44

That's great. I love that and I think a lot of listeners are going to be able to probably grasp AI a bit better now, especially starting with the boundaries and then going through the episode that we discussed here and how can you use it. How can you make it much better for your life to be simpler, faster, more efficient and do the things that maybe we're not as good at doing. You know it can. It can answer some of those things we're not as well versed at doing. You know, for me myself, sometimes I can be really creative and really come up with great ideas and great writing, and sometimes my brain is stuck and I find that AI can really help break that creativity wall and I can get through it. And then I can, you know, do my creative thing, especially when I'm discussing it with AI too. So it really does help me a lot in my everyday world here.

Kendra Corman: 37:35

That's awesome.

Carrie Saunders: 37:38

All right. Well, is there anything you want to leave with us? How? How can people find you if they want to find more information about you? You said you're mostly on LinkedIn, so what would be other great ways to find you too?

Kendra Corman: 37:49

Yeah, so if you want to find me on LinkedIn, you can find me. It's at Kendra Corman Kendra with a K and the Corman with a C. My website is kendracormancom. And if you want a free copy of my book on AI, which is Mastering AI and Communications, that has some sample prompts that I wrote early in 2024, you can find that at kendracormancom forward slash AI book, which will get you most of what you need to get started and get playing around safely and responsibly.

Carrie Saunders: 38:18

Sounds like a great tool to have. So I really appreciate you being on our show today. Kendra, it's been great to talk to you and talk about AI some more. I just I love the topic because I love becoming more efficient myself. It's just. It's just who I am.

Kendra Corman: 38:33

Well, it's I mean, I was scrolling through TikTok you know my nightly plan and someone had a TikTok out that said, when I started my business, I thought money was the the most restricted resource. Like no, it's time, and so anything that can save me time is number one on my list and that's why I love AI. So good luck and good time saving.

Carrie Saunders: 38:59

That is a perfect quote. Love that Now. Wasn't that such a jam-packed information episode with Kendra Corman? I absolutely loved our conversation and I'm going to be going back to it, listening to it again and getting some tips about how to use AI more effectively and save me time and decision fatigue in my business, cause I know, as a 22 year long plus business owner, decision fatigue is totally real, especially at this point. So if you love this episode, be sure to rate it and review it on your favorite podcast app, and you can always find our show notes at ecommercemadeeasypodcastcom. Again, that is ecommercemadeeasypodcastcom, and we will see you next week.