How to make your Website go from Invisible to Irresistible

Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential clients instead of drawing them in.

If your site feels more like a digital ghost town than a thriving hub for your business, this episode is for you. We’re breaking down how to take your website from invisible to irresistible with practical, easy-to-implement changes. Let’s turn your site into a powerful, customer-attracting machine!

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Chapters

• 1:18 Website as Your Best Salesperson
• 2:05 Welcome to E-commerce Made Easy
• 2:39 Why Websites Fail to Perform
• 5:36 Making Your Website Irresistible
• 8:32 Small Changes, Big Results
• 11:54 Episode Wrap and Call to Action

Transcript

Speaker 1: 0:40

Imagine if your website could be your best salesperson. This is what it really needs to be Working 24-7 to attract leads, build trust and convert your visitors into paying customers. It sounds exactly what you want, right? But what I really find many times is that clients that come to me have a website that's not filling this potential. It's not being a great salesperson for them. That's not filling this potential. It's not being a great salesperson for them. So if you feel like your website's not being that salesperson you really want it to be and it feels like you've just put money into a website and it didn't do what you needed it to, then this episode's for you. We're breaking out down how to take your website from invisible to a great place that helps people that come to your website turn into your visitors. So let's get started.

Speaker 1: 1:27

Welcome to the e-commerce made easy podcast. I'm your host, keri Saunders. When we started this business, all I had was a couch, a laptop and a nine month old. My main goal to help others. Now, with over 20 years in the e-commerce building industry and even more than that in web development, I have seen a lot. I love breaking down the hard tech into easily understandable bits to help others be successful in their online business. Whether you're a seasoned e-commerce veteran or just starting out, you've come to the right place. So sit back, relax and let's dive into the world of e-commerce together. Welcome back to the show.

Speaker 1: 2:01

Today we're talking about how to make your website go from invisible to irresistible. Your website, like I alluded to in the beginning, should be working just as hard as you do. It should be your salesperson. It should be attracting leads. It should be building trust and making sales. But many times I find that websites aren't quite doing that. They're more like a digital brochure and they're basically an invisible part of your business. People don't really pay attention to them. So why is this? Why is your website not performing up to its standards? First, you might not have a clear value proposition. So if a visitor lands on your site and they can't instantly tell who you are, what you do and who you serve and why it matters to them, they'll likely leave right away. So we want to make sure we have a clear value proposition right away at the top of our website.

Speaker 1: 2:56

We talk about above the phone on this podcast a lot, so we want to make sure right at that top of the website. It tells them who they, who you are, what you do and why it matters to that visitor. This should be clear, very simple, non-clever language. We also want to have our primary call to action at the top. So if you're not telling your visitors what to do next, they won't know what to do and they will likely leave. They'll get confused. So, whether it's signing up for a newsletter, booking a call or purchasing a product, if you don't let them know what to do next, then they'll just maybe browse a little bit and then move on. We need to be telling people what to do next rouse a little bit and then move on. We need to be telling people what to do next. It's kind of like when you're driving on the road. You're looking for signs for what to do next, which way to go next. So we want to give them these road signs and what to do next on our website, because, you know, many times we're on our website we might be vaguely looking for information, but if we're not instructed next best steps, then we probably won't take them.

Speaker 1: 4:01

We also want to make sure that our website is visually appealing. So we want to make sure our website isn't cluttered, outdated or looks poor. We want to make sure there's plenty of white space, but not too much. There's a good balance to have here. We want places for people's eyes to land, so having that white space helps people's eyes land and we want to make sure it's a clear visual of what you do and who you serve. We want to create a welcoming professional, but many times we want to create a friendly website too. So work to strike that balance where it's professional, welcoming but still, you know, friendly to the customer so you don't look too standoffish. So look at your homepage after listening to the episode. Is your value proposition clear? Is what you do clear? Is there a strong call to action? And do your visuals aid in your professional brand that you're building in your website?

Speaker 1: 4:58

So then next, we want to make sure we make our website irresistible. So one thing we want to do is we want to build trust instantly on our website. We want to display testimonials, client logos and any certifications right away that are appropriate for your niche. We want to make sure we're using professional photos too, too, and brand visuals to make your site feel trustworthy and relatable. And those testimonials are very important and I highly recommend when you're working with clients. When you're done working with them, or if you're a traditional e-commerce store and you've sold the product and you shift it, reach out and ask for those client testimonials or reviews. Many times we're super busy. We don't think about reviewing the people we love unless we're asked, so we want to make sure we're asking for reviews. You also might want to craft a compelling customer copy. You know customer-centric copy, so we want to speak directly to your ideal client.

Speaker 1: 5:53

Instead of talking about features we talk about this a lot on here we want to talk about benefits. How does your product or service benefit them? When we're shopping online, we're shopping in a selfish manner most of the time. We're wanting to find things that help us ourselves. So you need to make sure you're speaking in a language that helps convey that to the potential customer and you're speaking in their language. What it's going to do for them and why should they really even care? Because if they don't have a really good reason to care or stay on the website, they're going to leave again and then throughout your website.

Speaker 1: 6:27

Whenever you do have call to actions, we want to make sure they're clear, they're compelling and very strategically paced. We want to make sure they're not clever. And if you have a really long let's say you're a course creator or a coach, let's say you have a really long sales page we want to make sure that that call to action is sprinkled throughout the whole long sales page. Now, if you have a traditional e-commerce site and you're selling products, we want to make sure that add to cart button is up at the top of the of the page for that product as well as down at the bottom. And if you're, if your product page is really long because you have a lot of benefits we're going to show them rather than features Then make sure that you have an add to cart in the middle to, or have it follow them around, but not in an annoying way, of course. So we wanna make sure when they're ready to buy, it's available for them. It's easy for them to click that add to cart or purchase your product or service.

Speaker 1: 7:21

We also wanna make sure we use contrasting colors to make these buttons stand out. We wanna have a unique button color for your call to actions. Now it should be on brand, but it shouldn't be the same color that's used throughout your site. Where it's going to get lost visually, their eyes won't land on it. It's kind of like the white space we talked about earlier. We need the white space to land our eyes on. We also need the add to cart or the buy the product or course or services button to stand out and be easy for their eyes to land on.

Speaker 1: 7:53

And then we also want to keep our website fast and mobile friendly. We want to make sure that the speed load time is low about two to three seconds is really ideal or less. Some experts say four is okay, but I feel like I lean more towards the two to three seconds or less. We also want to test our website regularly for mobile. This is something that I find many times we forget about because we work on our websites on a desktop or a laptop, typically not on our phones, so then we forget to go back to the phone to check it after we've made adjustments or worked on it. So make sure that you're testing regularly for speed as well as mobile friendliness.

Speaker 1: 8:34

And then we also want to leverage social proof and success stories. Nothing sells your products and services better than word of mouth, so we can do that on our website, too, by having case studies, before and after examples and also user generated content, like reviews, are great to be persuasive, to help those people who are on the fence. Take that next step to buy from you and make sure you place these strategically throughout your site. If you're a traditional e-commerce site, having reviews on the product pages is ideal. If you're not a traditional e-commerce site and you're more of a course creator or coach, having either a testimonials link or client case studies something that's very obvious, like that, is great to have in your menu so that people can easily find it when they have more questions and want to build that trust a bit more. So we want to be implementing these and look through these when you're done with this podcast episode to see if you're touching each of these points well.

Speaker 1: 9:31

Now, one thing I want you to keep in mind is I gave you several small tips you can do, but I want you to really think about this. These really are small steps that you can take, and the small steps can actually make big changes. So many times our clients come to us and their website is just not converting how they want it to be, and what we'll do is these strategies right here. We'll pick the first lowest hanging fruit, the easiest one to do the easiest bang for their buck, and we'll work on that one. And when we do that, we see their conversions increase, you know, tremendously. Sometimes it's like it'll increase by five, 10%, sometimes it's 50, 60 or more percent. So just first off, take the first easiest low hanging fruit and work on that first. Maybe it's your call to action. Maybe you don't have a clear value proposition at the top of your website, maybe it's not clear who you are, who you serve and why somebody coming to your website should care. That's just usually a textual change. That's usually like one of the easiest things you can do right there.

Speaker 1: 10:32

So make a list, put them in order of whether it's ease for you or importance for you. It kind of depends on how your brain works. Some of us like to do the easy things first, to get the momentum to then do the harder things. So most of us would rather do the things that give us a bit more bang for our buck, even if it might be hard, and do those first. So make a list from each of the points that I gave you today and prioritize it. What are you going to work on first? What are you going to work on next? And if you're ever confused about what to do next, you can always join our Facebook group. It's linked on our podcasting website and you can just drop a question in there as well, and we'll be happy to help you out.

Speaker 1: 11:14

Your website should be your best salesperson. It really has that potential, but it needs these right elements to truly make a great impact. And while they're not hard, there's something that's easy to overlook and not get quite right. So take a look at each of these items, see which one's the best fit for you to tackle first and then go for that one, whether it's the easiest one and that's the way your brain works better or whether it's the best lowest hanging fruit, even if it's a hard task to do. Do that one first, but pick one or two, maybe three, and schedule them on your calendar to make sure those happen so that you can see your revenue grow through your website. That's all we have for you for this week's episode of the e-commerce made easy podcast. Thank you so much for joining us, and if you enjoyed this episode, please be sure to rate or review us on Apple Podcasts or your favorite podcast player, and we will see you next week.