eCommerce Made Easy - Growing your Online Business

Building Trust Through Authentic Branding with Laura Nicole Brown

• Carrie Saunders • Episode 109

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Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.

I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.

Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology. With a Master’s in International Marketing and years of experience behind her, Laura brings a strategic yet soulful approach to branding that really stood out to me.

Whether you’re building your business from scratch or giving your brand a much-needed refresh, this episode is packed with insights that will help you show up more confidently and consistently online.



Connect with Laura Nicole Brown

Laura Nicole Brown is founder of Inspiratti, an innovative branding agency that helps organizations discover their 'soul' so they can create a meaningful brand identity and a distinctive website that sets them apart. Laura has lived and worked in Slovakia, Singapore, Argentina and London devising global marketing strategies across a range of industries, including supply chain, petrochemicals and cardiology. Leveraging her Masters degree in International Marketing and global marketing roles, Laura is passionate about helping organizations create soulful brands, websites and other digital assets that are backed up with intention and strategy. 

Instagram: @inspirattistudios

LinkedIn: Laura Nicole Brown

Website: https://www.inspiratti.com/



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Carrie Saunders:

Today's episode is about something that goes deeper than logos and colors. It's about the soul of your brand. I'm joined by Laura Nicole Brown, founder of Inspirati, a branding agency that helps businesses create meaningful brand identities and stand out websites that feel true to who they are. Laura has worked around the globe crafting marketing strategies and everything from petrochemicals to cardiology. With a master's in international marketing and years of experience behind her, Laura brings a strategic yet soulful approach to branding. That really stood out to me, and we had a great conversation. In our conversation, we covered why branding matters more than ever, the difference between branding and marketing and why that matters. What to focus on when you're just starting out, why picking your right brand color actually impacts how people perceive you. And her top advice when it comes to focus on when you're just starting out. Why picking your right brand color actually impacts how people perceive you. And her top advice when it comes to brand on your website. Whether you're building your business from scratch or building a much-needed refresh, this episode is packed with insights that will help you show up more confidently and consistently online.

Carrie Saunders:

Welcome to the eCommerce Made Easy podcast. I'm your host, Saunders. When we started this business, all I had was a couch, a laptop and a nine-month-old. My main goal To help others. Now, with over 20 years in the e-commerce building industry, and even more than that in web development, I have seen a lot. I love breaking down the hard tech into easily understandable bits to help others be successful in their online business. Whether you're a seasoned e-commerce veteran or just starting out, you've come to the right place. So sit back, relax and let's dive into the world of e-commerce together. Welcome back to the show. Today we have a special guest with us, and her name is Laura Nicole Brown. She is a branding expert and agency that helps organizations discover their soul so they can create a meaningful brand identity and a distinctive website that really sets them apart. So welcome to the show today.

Laura Nicole Brown:

Laura. Yeah, great to be here, Kari. Thank you for inviting me.

Carrie Saunders:

You're welcome. So tell us a little bit more. I mean, I just gave a little brief summary of who you are, but tell us a little bit more about who Laura is of who you are, but tell us a little bit more about who Laura is.

Laura Nicole Brown:

Yeah, so basically I've got a branding agency called Inspirati and it's all about helping organizations discover the soul of their brand so they can create really meaningful brand identity that really sets them apart and it kind of comes from my background.

Laura Nicole Brown:

So basically I studied international marketing at university and that kind of led me to have a marketing career in marketing, initially in the corporate world, so I was working in specifically publishing. But I've worked in all different countries in Slovakia, Singapore, Argentina, London and basically I was advising global marketing strategies in a whole range of different industries, generally quite technical industries, so things like supply chains, cardiology, petrochemicals, but basically that's kind of my background is really working in the marketing space, in the global marketing space and helping create marketing strategies. But ultimately I kind of got to the point where I wasn't really excited about what I was doing anymore and I wanted to have more control over you know the work I did and I wanted to feel more inspired by what I was doing. So I set up my own company, which is, as I've mentioned, Inspirati, and yeah, that's what I'm doing now. So yeah, I love that I've mentioned Inspirati, and yeah, that's what I'm doing now, so so yeah.

Carrie Saunders:

I love that. I love that you followed your heart. You know you got the experience you needed under your belt, but then you gave yourself permission of this. This isn't singing to me anymore. You know it isn't singing to my heart. It isn't making me happy. So you decided to start your own business to help other businesses with their branding and their marketing yeah, yeah, I think it's.

Laura Nicole Brown:

I think it's like one of those things. It's so um, it's not easy to move away when you've been in a corporate career with you know a comfy um salary and benefits and things, but I think it ultimately it does great at you for so long and you can't um, you can't keep up, you can't keep doing and you need you.

Carrie Saunders:

It pushes you too much and you're like I just need to try this and see, see if it can work yeah, I think many of us have that, that bug, that bug that we need to, like, be our own boss and, and you know, make a better, bigger difference in the world. So, speaking of bigger differences and I I know this, I know branding matters a lot, but I want to hear from you, like why does branding matter? What, in your words, like, what is the big deal about making sure that your branding is on point?

Laura Nicole Brown:

Yeah, so this is. There are many different things, to be honest with you. There are many different things to think about here. I'm going to kind of set it down to a few different, um, a few different points here, really just to kind of summarize. So the first thing is having, you know, a solid branding really helps set the right tone for your business. So having this right, like you know tone, right mood for your business really helps you reach the ideal client, because you're going to attract the kind of people that resonate with that kind of mood and that kind of tone. Secondly, having consistent representation improves recognition. So branding helps you be consistent and that really improves your recognition and this really helps you become more memorable, which obviously who doesn't want to be memorable, who doesn't want to stand out? In today's world? We're just seeing so many adverts and so many you know, so much marketing.

Laura Nicole Brown:

And the final thing I'll mention is that branding helps you build authenticity and credibility. So this is so important today. Everyone we always hear you know this low, no like and trust. People want to get to know and people behind the business, they want to get to know the brand, what is the purpose behind it and all these sorts of things and that's so important. Today. People really want to feel that they're dealing with businesses that are authentic, that are credible, and ultimately, this is important because it helps build trust, and we all know that trust is absolutely crucial for sales. So, ultimately, I kind of summarise these three things Ultimately, they help you get customers. You know and it's not as simple as you know if you do like a marketing campaign, you get some customers. It is a long term strategy, so obviously you need to do this over the long term to get the benefits from it, but ultimately, it's so important to you know, building your audience, getting customers.

Carrie Saunders:

you know these elements of branding, so so yeah, I think that makes a lot of sense and we talk a lot about customer trust on the podcast, so that really just brings another angle, another way to further enhance that customer trust. I love how you explained it like that, because it really is true If we have a consistent branding and we have all that behind our marketing efforts too, then that really helps us be recognized and trusted. And speaking of marketing, I know a lot of people get confused between the two words, what the difference is between branding versus marketing. So can you explain a little bit more about the difference between branding and marketing?

Laura Nicole Brown:

Yeah, so yeah, absolutely Right. A lot of people do get confused with these two terms. I think it's understandable, because there's a lot of interconnections between them, there's a lot of similarities and, you know, I think people just don't never really understand really what each one means properly. But I will briefly outline this. So, basically, marketing is all about, you know, promoting a product or service. You know, marketing campaigns to promote product or service, whereas branding is really about shaping your brand, shaping who you are, the kind of image you want to put out there and the kind of perception that people have of you. So it's actually quite different and you need different strategies for both of them and you'd have different goals and different results from both of them. So they're not. They are actually quite distinct, and some of the ways I'll kind of like summarize a few of the ways that kind of make them different.

Laura Nicole Brown:

So, for example, when we think about marketing, it's about getting people's attention and you know we, you know, want to get people's attention with a video on social media. That's the kind of thing we're doing, whereas branding is more about keeping people's attention, maintaining their attention, maintaining their interest. So they, so they're loyal, and so they, you know drives loyalty. So, related to that, you know marketing is about driving sales. So you have a marketing campaign, you get some sales off the back of it, whereas branding is more about this long-term, as I mentioned earlier, this long-term perception of driving recognition, driving loyalty over the long term, not an immediate let's just get some sales. And and the other thing that a lot of people, um, you know, don't actually consider and I do see a lot of people make this mistake is, you know, branding always comes first, marketing comes afterwards and you know branding is really essential foundation to marketing.

Laura Nicole Brown:

And the other thing is marketing is like this very short-term kind of element. You know you do a marketing campaign, it's a short-term thing, whereas branding is more of a. You set it and it's more, it's not permanent. Obviously you can adjust it, but you don't want to be changing your market, your branding every, you know, every month. You need to have an element of consistency around it, whereas marketing, you know you create different marketing. You need to have an element of consistency around it. Whereas marketing, you know you create different marketing campaigns all the time and that's probably a good thing. But branding is more. The value lies in the being consistent and you know continuing to put that, you know same image out there so people can build trust with you.

Carrie Saunders:

That actually makes a lot of sense and I was going to actually ask you as you were talking. One of the questions I would thought of was you know, so branding is more like the foundation to your marketing? Then would you say that would be pretty accurate way to say it, because I feel like you touched on that at the end of your answer but you need the branding first to do marketing effectively.

Laura Nicole Brown:

Basically, yeah, exactly, exactly. So I absolutely agree. That's a really good point. Um, branding, I do feel that branding it sets the foundation for all the marketing that you do. So if you, you know, don't have branding, it's very difficult to do a good marketing. And because you've not really got clarity on what, who is the brand, who, what are you putting out there when we're sharing stuff and on social media or on your website or whatever mediums you're using, what kind of image are you trying to present? Who are you trying to connect with? And those are all things that having a solid brand really gives you clarity on those kind of things. So I do think it is really really important, um, you know, to really have that solid, solid branding foundation. I think it is really really important, you know, to really have that solid, solid branding foundation. I think it sets the foundation for everything you do really in your, in your marketing.

Carrie Saunders:

Like I said, so then and this is kind of a question I've gotten my mind as far as like for our business. We've been around over 22 years and when we started the business there wasn't much talk about branding and you really didn't need to market much because this is early 2000s. And so one thing I know I struggle with, and I'm not sure any of the other listeners struggle with, is we've been around for a very long time and we have had more of a team type of a business where I was only a solopreneur for maybe a year or two. I was very quickly before I started hiring people, and so I get that I hesitate and I don't know if others hesitate on putting my personality into my brand, would you say putting a personality into a brand is a really good idea to help you stand out.

Laura Nicole Brown:

Then, for those that might be hesitating, like me, to put our personality into our brand, that's a really good point, um, carrie, um, I do absolutely think it's really important to put your personality into your brand and this is the important point you brought, you brought up. Actually you can put your personality into your brand, obviously as a person, like you're the owner of the business and you're putting your personality into that way, which obviously a really great way because people connect with people. It really builds that low no like and trust. But if you're like um a business brand rather than a personal brand, like your business is, um, you can also kind of create a personality around the company in addition to your own personal brand.

Laura Nicole Brown:

So, like your company, you might think you know, is my company um friendly? Is it supportive? Is it um serious? You know, and you think about different types of industries. You know, if you think about something like the legal industry, it's probably got a more serious um tone than something like you know um what's. Trying to think of something more fun, like a creative industry, it's probably got more of a kind of you know creative vibe. So you can have personality, obviously for your own personality, but also through you can kind of construct personality for the actual business itself, if that makes sense yes, that makes a lot of sense and then.

Carrie Saunders:

So let's flip that a little bit then. So we talked about maybe some established businesses like ours, but then what about those that are listening, who are new businesses just starting out? How much do they invest in branding versus other areas like building up their product or service, development or marketing?

Laura Nicole Brown:

Yeah. So this is a really important thing and I think a lot of new businesses really struggle when starting out, knowing what to focus on, knowing what to what to invest in, and it's so and it can seem incredibly difficult, and I know that from obviously I'm sure you know that, obviously from having that experience of being there that it does seem like you're pressured to invest lots of time and money in many different things, and it's where do you put that attention? So I think that branding is one of the first things you should invest in, and the reason for that kind of links back to what we discussed earlier and it really sets the foundation for everything that you do in your business. So it sets the foundation for your marketing. So often, you know, know, I speak to a lot of business owners and and you know people new in business as well and a lot of the time they want to jump into doing something very tangible, like creating a website, creating a logo, creating um content for social media, or very tangible things that feels like we're doing something um, and and those things are very important. I'm not going to say that they're not important because they are. What I'd say is all these things to actually be effective, um, they need to have a strategy behind it. They need to have a kind of a purpose behind it, like, why are we creating content on social media? What's the purpose? What? What are we trying to get out of that? And I think branding really sets that strategy. It sets that foundation that makes it not only more effective but also easier for you to create content. So you're not spending as much time because you kind of know this is what I want to put out there, this is what's relevant and this is what's going to convert.

Laura Nicole Brown:

So my advice is really, you know, with the branding, you know, start with the branding and also really take time, not just thinking about starting right. We need to create a logo, a color palette, those sorts of things, which obviously is important, but even before you get there, thinking about getting clarity around really important questions around the business, thinking about getting clarity around really important questions around the business. So it's really about having a strategy around your brand before creating anything tangible, as I said. Um, so you know things you might want to think about. What kind of image do you want to communicate?

Laura Nicole Brown:

Who are you creating this brand for? You know what kind of people do you want to attract and you know, and what makes you different is another important question, but really the essential point is you need to really set solid foundations, um to really make sure that you are what you create will be effective and you know. Once you've set those foundations, then obviously you can go, you know, create a visual identity for your brand, create a website, create social media profiles all those things that are really going to attract your ideal client and obviously help you and build your business well, and I know many times when people are thinking about building their brand too, they think about brand colors.

Carrie Saunders:

I feel like that's the first thing that comes to their mind is like brand colors, and I know a little bit about the psychology behind colors, but I know you know even more than I do. So why does picking the right brand colors really matter? Is that just you know, something that people just say, just to say it, or does it actually truly matter?

Laura Nicole Brown:

So yeah, so color is one of those things that a lot of people tend to be really interested in, tend to be very concerned about picking the right color and and you know, do I like the color and I do think there's a lot of misconceptions people do get um drawn to picking colors that they like rather than colors that are necessarily going to work. So it's very important to really be strategic in your colour choices, and the reason is basically colours firstly, evoke meaning, so they communicate meaning. So just think about, like, for example, the colour red. Um, when we think of the colour red, what comes to mind in my mind at least, is like danger or romance, because obviously we in our society, we become kind of accustomed to see red stop signs, um in um, at valentine's day, for example. So that's why those kind of associations arise and obviously, you know, different cultures might be different, but, um, it communicates. Color communicates meaning. Secondly, color evokes emotions and it sets the mood for your brand as well. Like it's something we instantly see, we can see it and instantly see a certain color and it might evoke a certain a mood or, you know, emotions in people. So, for example, if we use like, cooler colors like green or blue. Generally they help you feel more relaxed. So you tend to see those in, for example, like in the medical industry, in dentists, things like that, because you generally want to create this like, um, you know, relaxed, a competent image that those colors convey. And whereas, you know, if you think about um I don't know a theme park they probably more like to use something like a brighter color, like red, or something like a brighter color like red or something like that, because it's it's evoking more of an excitement. It's evoking, um, you know, that kind of excitement and anticipation around that kind of thing. What red evokes um.

Laura Nicole Brown:

So the other thing is colors boost brand recognition. So it's really, really important to use the same colors and being consistent with the same color. So don't just use, you know, red one day and then change it to blue the next day. You know you want to choose the colors that you really think represent your brand. Choose the colors that you think really represent who you are and what's going to attract you with your client. And these, these are going to essentially help you become more memorable, because people are going to keep seeing the repetition of colors and they're going to begin to identify those colors and kind of see those colors as part of your brand, and every time they see the color, it will make them think of you, even if they don't see the whole context around it. So it's really, really important to be consistent, because it really helps you become more memorable, really helps you actually leaving towards that. It actually helps set you apart, because people see you and your color pop up in the feed and they kind of think, oh yeah, that's um, that's your business, you know, because they're seeing that consistent color. Um.

Laura Nicole Brown:

So the other thing is I do see a lot of people, um, like I said, color is one of those things a lot of people do get a bit confused with and it can be very overwhelming, um, and for that reason I I created some time ago um a quiz to really help people if they're not very confident about their color choices or they're not sure what colors to choose, and this quiz basically helps you identify your color personality.

Laura Nicole Brown:

So it helps you discover the colors that really going to represent your brand's unique personality and inside it, when you take it, you will find out the character traits of your brand, which colors to use, which to avoid. So it's a really handy kind of summary of you know what to do with your colors and the link for that is inspiraticom forward slash quiz and it is a very helpful and helpful tool. If you're not confident about your colors or you're not sure you've got a new brand and you're not really sure what direction to go in, um, it can give you a bit of hopeful guidance on what might be useful this sounds like a really great quiz.

Carrie Saunders:

I'm actually thinking of taking it because I've got two different brands and you know, one of them is in the blue green realm and the newer one is in the black and purple realm. So I'm curious to whether I did purposely pick the blue and the green for original brand because it created calmness and I think it was also like confidence or something. You know it was like a little higher level brand and so that's why I picked the blue, as in the greens for it. Even though purple is technically actually my favorite color, blue is my second favorite color. So I did hopefully at least do that right back in early 2000s. But I'd love to take the quiz too just to double check that new brand make sure, cause I had somebody else helping me with that brand.

Carrie Saunders:

It wasn't my original idea this time, so I'd love to see if that was a good fit. So we will make sure to have that link in the show notes for those listening, cause I know it's sometimes hard to remember the links that we will have that in the show notes and then in the podcast description for this one. So so, speaking of brand colors, you know we talked about some of the things that people need to do when they're new, which is like brand colors and getting your branding set. What would be your top piece of advice when it comes to branding and websites for small businesses, so that they're not you know, oh, there's so many things to do and I'm confused, but what? What would be the top few things that you think they should do first when it comes to branding and websites?

Laura Nicole Brown:

yeah, um, yeah. This is an interesting question, um, carrie, and I think it could be answered in so many different ways, as there are so many different things you could be doing, but my favorite one and it's something that the reason it's my favorite one, it's because it made a huge difference to me, um, and it's and I do really think it is a game changer and that is be consistent. And there's numerous different layers to what I mean by being consistent um, firstly, being consistent in how you show up. So, for example, consistently showing up on social media if you have a blog or a podcast. So not just saying, right, I mean, as you know, carrie, you've got a podcast, you've been doing it, for I think you've been doing it for two years now it's about two years, almost two years, yeah, um.

Carrie Saunders:

So you know and you know when you've been consistent on for two years now.

Laura Nicole Brown:

Yes, about two years, almost two years. Yeah, I was recording. So you know, and you know, when you've been consistent on the podcast, that's how you actually you know people get to trust you, get to know you and ultimately you know they want to work with you because they become to get to know you and like what you're doing. So really being consistent helps build that trust. So it doesn't matter if it's a blog, a podcast, a YouTube show or anything but being consistent in what you're doing. And then also, like you know, on social media. You know, are you on Instagram, are you on LinkedIn, facebook, whatever platform you're using making sure that you're consistently posting on those different platforms that you choose. Um, and for that reason, it's best not to actually be on too many different channels, because I see a lot of people, particularly newer in business, and they kind of like they probably set up a profile for every single social media platform that is out there, which is great. But often, when we're newer in business, we often don't have the resources, um, we don't have a large team, we don't necessarily have the money to necessarily outsource things, so you have to kind of maybe do a lot of things ourself initially um. So that's why I always suggest really pick the channels that are going to work best for your brand. So if that's linkedin, because you see you've got an audience on there or facebook, depending on what you do, obviously um will make a big difference. But pick the channel that's going to work best for you, where you see your audience are hanging out, and then you can add on more channels over time. But a big mistake that I see people do is signing up to every single channel and then they get burnt out really quickly because obviously we can't sustain it unless we've actually got the resources to invest. So only do things that you can actually sustain in the long term and then as you grow your business, you grow your team, you can start to add more, more things on.

Laura Nicole Brown:

The other thing I mentioned about consistency is. So I've mentioned, it's important to be consistent and consistently show up on whatever platforms you're using. The other thing is is to see consistency in a different way. Is it's important to be consistent in terms of, I suppose, how you're showing up? So, for example, your visual identity, the colors you use, the, the fonts, the image style. So obviously you've mentioned about it's important to be consistent with colour, but you also want to be consistent with other elements of your visual brand. So are you using consistent fonts? Are you using a consistent image style? You want there to be like a real consistency between, because it creates a more cohesive and credible brand, basically by being consistent, and also it helps build that recognition, as I mentioned earlier.

Laura Nicole Brown:

And the other thing you want to think about with consistency in how you show up is the messaging as well.

Laura Nicole Brown:

So you want to have a consistent message that you put out there. So you know, you want to have like a consistent message and a consistent tone of voice as well. So people begin to recognize it's you because you're putting out that similar tone out there and people like, oh yeah, I recognize, I recognize you because it sounds like you, um, you know, and that you can do that in many different ways to distinguish your voice. But that is important as well and a lot of people overlook that and they focus on the visual side of things. But there's a lot of um, you know, uniqueness that can come out of your, your messaging, um, and, like I said, both of these really through having consistency in your visual identity, having consistent in your messaging is really important because it helps people easily recognize you. So when you pop up in their social media, they recognize it's you. When you I don't know at an event and doing something, they recognize it's you because it's all.

Carrie Saunders:

Everything aligns and feels cohesive well and I feel like, as you're talking about that, it's um, it's, it's like you're trying not to be a stranger, so like if you're not consistent, it's like you're a stranger again to them. So when we're consistent, it's like you're trying not to be a stranger, so like if you're not consistent, it's like you're a stranger again to them. So when we're consistent, it's like we're their, their friend or a familiar person to them. So I love how you describe that consistency there, because it really is helping you ultimately build trust more because you're, you're not, you're not, you know multiple personality or something you know. You don't, you don't have different personalities. You're, you're consistent, you're you're. It seems familiar and friendly to you when you receive that consistency from a brand.

Carrie Saunders:

And I also love your points of all the social media profiles and giving listeners permission to focus on. You know just one or two, whatever they can be consistent with. To focus on you know just one or two, whatever they can be consistent with. I think it's great if listeners want to get their handle reserved on the other ones you know just, so you at least have it reserved. But give yourself permission, like Laura said, to only focus on the one or two that you know you can be consistent with. You know go ahead and reserve the other ones if you want, but you know, don't put. Don't put them in your parking lot, put them for later when you have the time or resources to utilize those as well, and maybe you never will, but you at least have it reserved. But giving yourself permission to not do too many things is, I think, very important. That's a very important point you made.

Laura Nicole Brown:

That's a great point as well about the reserving them, because a lot of I know actually made this mistake. Um, because, like you say, new platforms appear all the time and they get good names get picked up quite quickly, and obviously it's good to have consistency across all your different social media, so you can just say I'm this name on all the different social media platforms, and it makes it a lot more complicated if you're using a different name and if that name's no longer available, then you can't, so you better just get the names all there at the beginning, and then it makes it easier moving forward.

Carrie Saunders:

So I love all the points that you brought to us today. I feel like you made branding. You really broke it down, made it simpler to like, conceptualize and to think about. You really helped us, you know, figure out what are those first steps we need to do, as either new business owners or maybe existing ones that need to reassess our brand. So what would be some great ways for any listeners who want to get to know you a little bit better, who want to connect with you? What are some great social media platforms, speaking of social media, that they can get a hold of you on, and or your website?

Laura Nicole Brown:

yeah, so a few ways to. Really, the website is inspiraticom and you want to put that in the, in the link in the um the the links below, and that'd be good. Um. In terms of social media, um, I went on the website. I do have a blog as well. So if you're looking for, like, further resources on branding I talk a lot about, I do talk weekly on all different topics around branding, um with social media, um, I'm most active on linkedin and instagram. Linkedin and you can find my name, lauren acol brown. I do have a lot of resources on there. I post every week. And also instagram, um inspiretti studios, um on instagram. So, yeah, um, I will send.

Carrie Saunders:

I'll give you the link so you can post them in the in the um the post notes yes, we'll definitely have those in the show notes, as well as a podcast description, so it's easy for our listeners to find you. So thank you so much, laura, for being on our show. I learned a lot about branding. I already knew some about it, but I learned even more from you and I really appreciate you sharing with our listeners.

Laura Nicole Brown:

Yeah, thank you. Well, thank you for inviting me, Carrie. I've really enjoyed having a conversation. It's been so fun to talk about branding with you.

Carrie Saunders:

Yes, yes, I feel like we kind of go hand in hand where you do the branding and we do the website part, implementation part. So I love it. Wasn't that such a great conversation? I know I learned even more about branding than I already knew. Laura's insight into branding really gets to the heart of what sets businesses apart. It's not just about how things look. It's about creating a brand that feels right, one that aligns with your values and truly connects with your audience. If you're rethinking your branding or building one from the ground up, I hope today's episode gives you some clarity and maybe even a little confidence to take the next step. Don't forget you can find links to connect with Laura in the show notes and in this podcast description, and if you loved this episode, I'd be so grateful if you'd take a minute to follow, rate and review the show. It really helps us reach more business owners like you who are ready to build brands and websites that truly convert, and we will see you next week.