The One Ad That Works: Run Winning Facebook Ads Without a PhD in Advertising

Have you ever opened the Facebook Ads dashboard and your eyes glazed over? 

It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started. 

But today’s guest is here to change that. 

I’m talking with Leo Tabibzadegan—an ad strategist, course launch expert, and all-around marketing simplifier. 

He’s helped course creators and coaches generate 6- and 7-figure launches using a straightforward ad strategy that works—even if you’re brand new to ads and short on time. 

In this episode, Leo breaks down: 

• The one ad you should start with 
• How to avoid the biggest ad mistakes entrepreneurs make 
• And how AI can make ad creation faster and easier—even if writing copy isn’t your thing 

PLUS, we talk about how you can practice this strategy without even spending a dollar—by using free Reels to test your hooks and messaging before ever running a paid campaign. 

This one is gold if you’re ad-curious but ad-nervous.

Connect with Leo Tabibzadegan

Leo Tabibzadegan is an entrepreneur and digital course launch expert. He helps coaches and entrepreneurs turn their expertise into courses and campaigns that sell—blending storytelling, AI, and proven ad frameworks. With over a decade of results, including a $1M course launch, Leo simplifies marketing into systems that work. Based on Vancouver Island, he’s a proud dad of three who brings strategy and heart to every project.

Facebook | LinkedIn | Instagram | Neura Medai Facebook Page


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Chapters

• 0:00 Why Facebook Ads Feel Hard
• 3:20 Rethinking ROI And Timelines
• 7:55 Ads Create Attention, Not Sales
• 12:30 The Walk And Talk Video Ad
• 17:20 Script Framework That Retains Viewers
• 22:45 Practice With Reels Before Paying
• 27:05 Testing Backgrounds, Hooks, And Energy
• 31:40 Using AI To Write And Comply
• 37:10 Advanced Campaign Structure Overview
• 45:20 Budgets, Audiences, And Lookalikes
• 52:30 Doors-Open And Testimonial Boosters
• 58:40 Serve First, Profit Follows
• 1:03:40 Free Strategy Offer And Wrap

Transcript

Carrie Saunders: 0:42

Have you ever opened up the Facebook ads dashboard and your eyes glazed over? It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started. But today's guest is here to change that. I'm talking to Leo T, an ad strategist, course launch expert, and all-around marketing simplifier. He's helped course creators and coaches generate six to seven figure launches using a straightforward ad strategy that works, even if you're brand new to ads and short on time. In this episode, Leo breaks down the one ad you should start with, how to avoid the biggest ad mistakes entrepreneurs make, and how AI can make ad creation faster and easier, even if writing copy isn't your thing. Plus, we talk about how you can practice this strategy without even spending a dollar by using free reels to test your hooks and messaging before ever running a paid campaign. This one is gold if you're ad curious but ad nervous, so let's dive in. Struggling to turn website traffic into real sales, you're not alone and you don't have to figure it out all yourself. Welcome to Smarter Online Business, the podcast for course creators, coaches, and e-commerce entrepreneurs who want their websites to convert visitors into buyers without the tech overwhelm. I'm your host, Carrie Saunders, a website strategist and conversion expert with over 20 years of experience. Each episode delivers simple, proven strategies to help you generate more revenue and make your website your smartest sales tool. Welcome back to the show. Today we have a special guest with us, and his name is Leo T. I'll let him pronounce his last name here in just a moment for you. He is an entrepreneur and digital course launch expert. He helps coaches and entrepreneurs turn their expertise into courses and campaigns that sell, blending storytelling, AI, and proven ad frameworks with over a decade of results, including a 1 million course launch. Leo simplifies marketing into systems that work. Based in Vancouver Island, he's a proud dad of three who brings strategy and heart to every project. So welcome to the show, Leo. I'm so glad to have you here.

SPEAKER_00: 2:47

Hi, everybody. Thanks for tuning in. Um, I'm gonna try and explain my last name to anyone. And I'm I'm tempted not to teach people how to say my last name because I love saying if you get it on your first try, you win an iPad. And I do that every time, and no one has won an iPad yet. So the way you say it is tabibzade gun. It's tabibzade gun, Persian last name.

Carrie Saunders: 3:10

Very cool. I think it's a very cool last name to actually look at and read um as an American because it's so unique and it's just like it's like how do they get all these letters in there, right? And we will have his name of doctor or teacher in Persian.

SPEAKER_00: 3:27

I gotta look that up, but it's got a unique uh meaning to it. Yeah.

Carrie Saunders: 3:31

Very cool. Well, we'll have his last name in the description and show notes if you do need to look him up. So don't worry about spelling that last name. So we're gonna talk today. I'm super excited about this because we're gonna talk about Facebook ads and using AI with Facebook ads. And this is something that I have dabbled into learning some about Facebook ads, but I've never actually went to implementing it yet. So I'm really excited to have Leo here today because he's gonna talk us through how to make Facebook ads simple and not super stressful. So one of the things that I feel like I feel, and I feel like I hear also from other entrepreneurs online, is they feel like Facebook ads are too complicated. And it's almost like you need a PhD in advertising to make them work. So why do you feel like people think that, Leo?

SPEAKER_00: 4:19

Yeah, that's something I've been thinking a lot about is um the complexity of advertising because I I I ask myself, why the heck aren't more people advertising? It doesn't make sense because I've had a lucky great streak with ads where I've had a lot of return on the investment of ads. Um, and I have to attribute it to the model and the framework that I use, and I'm welcome to share to share that with anyone that's interested in this, that's listening. But I I don't, you know, I come from a technical background like yourself. My uh decades ago outdated university uh training was around information technology and computer science. So I was deep into computers, had no fear of technical challenges. So when I did advertising, I just kind of jumped right in and just figured it out as I went along and took great courses like yourself. And uh that really helped crush that technical fear. So it's something that I never really relate to, anything technical. I'm like, there's gotta be a tutorial somewhere and I'll just figure it out, right? So so if people are a little bit apprehensive about the technical um aspects of Facebook, I think they do make it seem overcomplicated and and they it does seem very technical because there's words that don't mean a lot to a lot of people that you have to choose and click on. But honestly, it's like once you see it and go through a tutorial and just go through the motions yourself, it it's not that complicated or technical. So I would encourage people to just try and have fun with it. And I think one of the philosophies I want to share with everybody listening is advertising can be a lot of fun, and like you said, you don't need a PhD in all the technical aspects of advertising to have a home run ad that kicks butt. And I'm happy to share a little bit more about that. So one thing I will say though, the reason I do love the fact that it appears to be very technically challenging is it helps uh other people like you and I who help people with marketing, um, they don't want to figure that out and they're not willing to try it. Well, you can pay us all your money and we'll help and do it for you. Right. So there's one way or the other.

Carrie Saunders: 6:32

Well, and I'm curious too. You talked about your ROI on ads. What's your typical ROI? Because I feel like for those who are apprehensive or never done it, or maybe they have and it failed, like I think knowing what you might expect for your ROI when it's done well would be helpful to have somebody have the impetus to like actually go and try it.

SPEAKER_00: 6:54

Yeah, absolutely. So the ROI that I have practically realistically seen with the kind of campaigns that we produce are around one to one point three nine. So for every dollar we spend, we get about a dollar forty back in uh people purchasing. But what I really want to highlight is that number is going to change significantly. I'm currently going through a deep audit of our entire um program and all the students that have bought our digital programs, and I'm looking at their life cycle from when they came in from a lead or listening to a podcast or watching a YouTube video, how long did they stay on our list and get nurtured before they ended up buying the program? And and when I did this audit a year and a half ago, I found that the average person was on our email list for about a year and three months before they purchased. So when I pull stats on how well are our ads performing, because we just did a big launch and we just ran a bunch of ads. And right now there's no return on ad spend because the customers that have seen all those ads haven't yet gone through their life cycle to when they're gonna purchase their journey, right? But I will say one to 1.39 return is sort of a really safe way to play where you're getting a return on your ad budget, which is amazing. Um, there are a lot of pieces involved with getting to that number. And I truly believe that number is gonna change dramatically because we've launched new products to our lists. Um, that number changes as we sell more, right? Because our original ads and our original ad spend, um, where we let's say we brought a hundred people in through ads last year. Well, now in the next few months, they're gonna start buying. We got a whole new suite of product that we're selling them that are worth a lot of money. Even one sale like that's dramatically gonna change our return investment, right? But the key with this is to think about ads more as a uh marathon long-term effort versus when I first started with ads, I think I did it the wrong way. We were talking about e-commerce. When I first started ads, I was just trying to instantly sell people something. And if they didn't buy something after the first time they saw the ad, I would consider that a failure. And I burned through my money, and then I said, I hate advertising, and I moved on for a few years, right? So the mistake I think a lot of people might make is um in trying to is using ads that way. I I don't recommend that. I'll teach a different way that I recommend running ads, which will light people up and get them excited to spend and to invest and uh eventually get a great return on their investment. Wow, that was a TED talk of an answer. Sorry about that, Carrie.

Carrie Saunders: 9:45

No, I think honestly, I think that was really perfect, Leo, because I feel like a lot of people do look at ads in that way, just similar to what I try to teach people too. They look at their website in that sort of way. They don't realize it's more of a marathon and a long-term like snowball effect to bring in the money whenever we work on our website regularly, whenever we tender our ads regularly. It's kind of a snowball effect of bringing in more and more and more leads, and it's just eventually going to become this really great snowball that's going to help bring in sales and money. So I think it was a very good point of a mind shift to think of ads as a long-term play, not a short-term play.

SPEAKER_00: 10:27

Yes, I love that. I love that. That makes sense. And and I would also say a lot of people, so this is a mistake or a myth. A lot of people are looking at ads as a sales vehicle, but it's not a sales vehicle. The ads is a way to generate attention and bring people into your world, but it is not the sales vehicle. The sales vehicle is the other stuff you do after you get their attention, right? So it could be um workshops that you give, it could be the ebooks that you give, the lead magnets, they call it in the industry, all the freebies, all the nurturing. Those are more of the uh, you know, you got to ask yourself, what is the sales vehicle that follows up the ad? That's the secret to getting a great return on your investment. Um, don't just run the ad and expect it to do the heavy lifting and sales for you. Um I and I think with websites, it's almost similar. Like websites can act at this as this lead generator, bringing in organic traffic from Google and um all your digital assets, podcasts, YouTube, you bring people in, you get attention. Um, but then what do you do with that attention, right? Where do you move them? And literally deciding on a sales vehicle mechanism is so critical, whether it's ads that you're running or a website that you're building. Um, some websites built really good kind of take them through a sales journey and and create a sales vehicle. Um, I love free masterclasses, webinars, workshops. Those are have been proven to be a great sales vehicle for for me and the clients that I've worked with. Uh, and everybody has their thing. But just separating advertising from sales vehicle, I think is a huge step in the right direction, especially if you're thinking about this as a marathon, as something you got to do long term. And it's not a quick, you know, can I get a dollar back?

Carrie Saunders: 12:21

Right, right. And I think that that mindset ship is shift is so important for taking that next step with ads. So then if somebody was listening and they wanted to start running ads tomorrow, maybe we've convinced them with their mindset shift here and they don't want to waste money on it. What's the simplest ad that they should create that's going to do that for them?

SPEAKER_00: 12:43

That is the best question I've ever been asked. So thank you for asking that. Right to it. Like, this is this podcast will go down in history for inspiring the most successful ads launched ever. I love it. Carrie, I don't know about you, but for me, for almost a year and a half, I was pretty burnt out from marketing, and I almost wanted to switch careers and like go work at a coffee shop or something super chill and relaxing. Um, and I'm like, what else could I do that's not like all this pressure and marketing and all this uh stuff? And then what happened is really funny. I was watching um uh a few sporting events and I started to see these really terrible ads. And I kept telling my kids and my family, I'm like, let's watch this terrible ad. Isn't it the worst? And they and these companies are spending like$500,000 on these creatives. And I'm like, these are the worst. And I'm like, I hate advertising, and that's why I'm gonna get back into marketing and back into my purpose and teach people not how to make terrible ads because I hate advertising. I skip them every time. I'm like, when I'm watching a YouTube video, nothing worse than getting interrupted with some stupid ad, right? And uh skips how fast can you skip? Are you gonna make me wait 60 seconds? And I'm just like, no. So, my one of my intentions and purpose of being on this podcast is to enlighten and educate people to make better ads so that there are less crappy ads in the world. So that's why I'm back. So to start running ads tomorrow and to do it on the best, most effective budget and to not waste your money, I recommend a certain style of ad, and I can give you thousands of reasons why I think this is effective. I can give you millions of dollars of testing that can prove this theory, and I can talk about all that. But the key is this I want people to consider creating something I call a walk and talk video ad. All right. And I can go more into detail as to what that is, and I can even share, you know, a little bit of scripts or frameworks. But the key with this is I want you to just speak to camera and I want you to talk about the agitations and the pain points that your ideal customer is experiencing, uh, make it relatable and authentic, maybe share your story and give them a clear path to get some help with that pain point, like a super simple um, you know, one, two, three step, how do you do this video? And then what you do is you record it while walking and talking to the camera. And it could be, and it should be around 60 seconds, uh, a minute 30 max. That is kind of the sweet spot. And the reason this is so effective, Carrie, is because when you're moving and you're talking and showing up as a personal entity without all that corporate flash, um, you really connect with the hearts of people that are on Facebook and Instagram. Because I love to do Facebook and Instagram ads, those are my favorite. And you show up in a way that just stops people from scrolling. The dynamic movement of walking just naturally slows people down and they pay attention for three to five seconds. And then if you hit them with a really nice hook and agitation, and I can show you the script that I recommend, uh it it it all it'll all make sense. So that you you basically do a video, walk and talk, dynamic ad. Try and choose an interesting background because the better you do with your background, the more stopping power you get with your ad. And then add captions to the ad as well, because your ads are muted by default on most devices. So if you're talking an amazing uh script and no one's hearing it, they're just visually seeing it. So, so get the captions going under there, and there's a ton, ton of free apps to do that. And that's my my first recommendation. I could talk about if you have any questions about that, I could talk about what gear I recommend, um, what kind of outfit I recommend because you want to have some contrast, and I can even, you know, show you guys an example. But any that's the first step. Nailing your creative with a video, don't waste your money and all the other things. You can use images and all the other types of ad formats for a different type of ad, but I recommend um nailing a good one-minute walk and talk is going to be the best investment you ever make in your ads.

Carrie Saunders: 17:13

Honestly, as you're talking about that, I feel like that makes sense because it's like you're talking to a friend. So they probably feel drawn in to you because you're like, you know, anytime you have a product you love, you tell your friend about it, right? Hey, you should try this because I love it because it did this and this and this for me, right? And so you talk about the benefits of the product. So the walk and talk makes a whole lot of sense because it's like you're talking to a friend. Here's what I love and why I love it, and why you should get it too. You know, it just seems way more natural.

SPEAKER_00: 17:42

But that's so perfectly sad. Yeah, that that's such a great. So, with this format, it sounds so silly and simple, but honestly, there are so many scientific and psychological um check marks that go off if you just do this style of ad. And and what I'm trying to get at here is like, don't pay an agency five thousand dollars to get started and then a six-month contract at like three grand per month just to test a bunch of different ad varieties. Like, we've done that. Focus on this one first, nail your your video a little bit of script. I could talk about the script and all that. If you do this specific ad, you're just gonna save so much trial and error, and you're gonna leverage all these psychological factors, like showing up as if you're talking to a friend and creating instant trust, and then the visual dynamism that makes it interesting and gets people to stop. And then if you wear really good outfit or colors that relate to your ICA, like you're just gonna get, you're just gonna nail all the things with this one simple effort. So it's kind of the the foundation for everything else you do is nailing this.

Carrie Saunders: 18:52

I would love to hear an example of how to do a script for this because I feel like I'm sitting on the edge wanting to know, okay, I actually might do ads, I haven't done them yet. And I'm like, this kind of sounds like a fun ad rather than sitting behind a computer and trying to come up with graphics that look pretty. Right. I can I can walk and talk. Like I can walk and talk.

SPEAKER_00: 19:11

Going back to like ads being very technical, I think one of the reasons you just shared with me, Carrie, right now, one of the reasons people aren't running ads is because there's too much decision fatigue. It's like, I don't know what I'm gonna do, right? Let alone the technical hurdle, but not even knowing like what to put together, that's such a turnoff and nobody wants to do it. So, um, what I'm gonna do is I'm gonna quickly share uh the formula for for this. So if it's okay with you, can I quickly talk about the three-step overarching formula and then I'll get into the specific creative? And and this podcast has now been turned into a sales event where I'm gonna convince you, Carrie, to try your first ad. How does that sound? Does that sound good?

Carrie Saunders: 19:55

That sounds great.

SPEAKER_00: 19:57

Okay, so the formula for a great ad is going to be uh, and I don't mean so so let's let's just re-talk about this in the way of we're gonna have three components to doing this effectively. First, we're gonna create something we call a grand slam creative video, which is what I just talked about. So that's the first uh step of the formula is using a specific and tested framework. I just shared it with you, and we can go into detail. I'm happy to show you everything about it. I'm happy to even give you a copy and paste script to just plug in your pieces for whatever you're trying to promote, and you just record it, and maybe you record it 20 or 30 times, and then you feel confident with it, and then you try it in a cool new area. Like I just Did one for myself that I haven't edited yet, but I did it at Disneyland in front of the Millennium Falcon in uh Star Wars Land, Galaxy's Edge, and holy smokes, I can't wait to release that. And I just did it as a as a test to prove to people that this works. But so you can get creative with where you want to do this, but the script's almost always the same, right? So Grand Slam creative video. That's step one. Step two, you attach that to a Grand Slam freebie. So it could be uh invite to a spectacular masterclass, it could be an invite to um a webinar, it could be uh a free book, it could be a quiz. So whatever your your freebie is, you have your creative first, it's attached to an incredible freebie, and then the last piece of this formula is doing some brilliant campaign design and execution. So the way you structure this in the technical boring stuff, which I won't bore anyone with, but I will give everybody a tip. If you're confused about how to do a brilliant campaign design in the back end of Facebook, you can actually just ask AI to help you with it. Just let it know your goal, let it know the video that you're you just shot, maybe um insert the script into AI of your video so it can learn how what your ad's talking about, let them know the freebie that you're connecting to this ad, and then just have AI um walk you step by step through the campaign building so you don't have to worry about the technical aspect and you don't have to hire anyone to do that. So those are the three steps to successful um campaigns. Great video, great freebie, great design of the campaign. Right? And now let's dive deeper into my favorite topic, which is literally the creative and the video. So so uh on the top right here, my beloved friend and business partner and client, um Dr. Cheryl. She's the one that we've done over a million dollars in course sales with. Uh, this is a video that we recorded capturing exactly what I shared with you how to do this. So we keep it very simple. Uh, like you said, the authenticity, the authenticity comes naturally because you're just talking to camera, right? Um, we at this when we filmed this ad, and this is the number one best outperforming ad we have ever done. Uh, and we kind of did it on the fly. It was pretty, pretty wild, but it was done with an iPhone 11, like way back in the day. So the quality wasn't even as good as we're on the iPhone 17 Pros now. So very simple. And we did use a gimbal because the way we filmed this is we had me, the camera guy, walking as she talked to the camera so that she could fully express with her hands. You don't have to do that. When I did a version of this for myself, I was holding the the uh gimbal myself and talking to camera and using one hand, so you can do it either way. But long story short, you've got this visual dynamism, meaning it's an interesting background, it relates to the ideal customer that we're trying to attract and get them to stop so they can watch this video. And um, it's a unique location. Look at her unique outfit, right? Uh, we kept it under two minutes, so it's a minute and 44 seconds, and we used a very specific script to help with that. And then another example of this of a company that did this very well, and it might be considered the greatest advertising piece of all time, is a company called Dollar Shave Club that did an ad like 15 years ago for YouTube, and it was considered one of the number one best performing ads ever launched. And it was literally a guy walking through his office. So I link them here and I can share these resources with you for the notes. You can watch both the demo of the video I produced with Cheryl, and you can also watch the Dollar Shave Club video, but you'll see it's a very similar concept of a moving camera just does magic for the viewer. It's incredible, right? So now I have to figure out how to stop screen sharing. Here we go. So, any any questions at all about that first piece? And then I'm I'm happy to show you the formula of the video and the script to use if that's helpful. It's up to you.

Carrie Saunders: 25:11

Um, yeah, that would be great. I think what you said so far makes a lot of sense. And for those listening on the podcast, we'll definitely have all these resources in the show notes. So don't feel like you're missing out on it. But if you do want to watch the YouTube version of it, you can always find it on YouTube too.

SPEAKER_00: 25:26

Amazing. I love that. And uh yeah, I'll send you this entire um PDF that has all of this set up. So you can just screenshot any piece you want, share in the show notes for people. So here's what I recommend when you're a lot of people are thinking, okay, Leo, you've convinced me I'm gonna do my first ad and it's gonna be a video, right? So the next step is okay, well, what how do we want to approach this video? What do we want to say? That's the next biggest question that I get from people. And I just want to hand over the keys to the Ferrari right now for you, so you could just jump into it. And this is not gonna be much different for a lot of you and you as well, Carrie, who study, you know, what works for YouTube videos when you're filming content, producing content. There's a little flow that we like to use to get attention and to improve the visibility of our videos and our content. So, and this even works for short form content on social media when you're producing social media assets. So, this script and formula that I'm about to share with you, while we've used it to produce incredible results with our advertising, you can use these same formulas and scripts for all of your content forever moving forward. So you can even practice using these scripts in the next reels that you release for free and not pay Facebook any money. You're doing organic social content. Use this script regardless, this flow, uh, this framework, and then you'll start to just nail it. And then you can also start doing it for advertising too. So let me, if you're cool with it, I'll share with you right now.

Carrie Saunders: 27:02

That would be great. I'm very intrigued.

SPEAKER_00: 27:04

If you're excited, and if you're listening and you're driving one hand thumb up, okay, let's get into it. All right, so this is the creative script structure. Uh, the moneymaker. All you have to do is fill in the blanks. On the next slide, I'm gonna show you the script, and all you have to do is memorize the script, is what I recommend, and then freestyle it and don't look at the script ever again. And the vibe of this should be light, fun, interesting, helpful, and hopeful. That's what Facebook wants. Um, and here's the magical script structure. I'm just gonna zoom in here if I can. Give me a sec. So on the left is the start of your video, and on the right is the end. You're gonna start with a hook, and that's gonna be in the first 10 seconds, and a hook can be an interesting fact or a just speaking the pain point of what people are experiencing. That is a hook, and then you're going to let them know why they should listen to you. So you've caught their attention with the hook and the pain point or the interesting fact, and then you're gonna jump into why they should pay attention to you and stop scrolling. You've got them to stop this far for the first seven seconds. Tell them why they should stay because you're gonna explain a couple things to them, and and that I call the valuable content line down here at the bottom. And then you're gonna talk about who you are and what your accolades are. You know, I spoke for Tony Robbins, I did this, I did that. Near the end, just to kind of let them know that okay, I'm tuned in, I like what they've shared so far, they know my pain. Um, now they've given their personal intro and I'm curious. Then you bring them into that call to action at the end, which is the the bridge to that incredible grand slam freebie. And I and I use the word grand slam intentionally because I think it's in baseball when you hit a grand slam, it's like unlike any other score you could ever get, like it's a win. It's like nobody can compare to a grand slam. And I think it's important to mention that because a lot of people waste time and energy giving like piddly little freebies away that nobody cares about, right? I'm talking about give them a free cruise of a thousand dollar value. That's how you hit a grand slam freebie. When we do our workshops, which are our our master classes, that's our freebie that we do with these campaigns. And they're two hours of like the world's best teachings and trainings. It's a workshop that will change people's lives, give them incredible hope, and just work magic for their relationships. And it would easily cost, you know,$1,200 to$1,500 to get that kind of training. But to be honest, with real-time prices of what the presenter charges, um,$10,000 is the value of that freebie and it's it takes two hours of commitment. Um, but we give it away for free. So that is a Grand Slam freebie that also happens to be our sales vehicle, but let's just call it a freebie for now because it is free and anyone can join it. So the ad links and calls to action to the end to that freebie. So those are the that's the arc. Would would you like to quickly see the script or the the template here?

Carrie Saunders: 30:30

Yes, I would love that.

SPEAKER_00: 30:32

All right. Okay, so let's quick share here. And I'll verbally uh mention this to everybody so that they can listen to it. So I showed you that image, the formula of the general arc, but here's the exact timing. So the the structure uh is again, we're gonna go with overall video length, is gonna be under two minutes. If you're doing the same script and structure for a YouTube video, then I've given you numbers on the right hand side for how you would the ideal length for YouTube, that's what YouTube loves, if you want more visibility on YouTube, because content is content, whether it's an ad or it's a YouTube video. So I'll just talk about the numbers on the left here. So under two minutes is your overall video length. Your hook is the intriguing one-liner that aims to shock or educate the buyer. That's gonna be in the first 15 seconds or less. Then you're gonna tell them why they should stay till the end. That should only take you about five seconds. Then you're gonna give them the valuable content. And if you're wondering, well, what the heck, how do I structure that? Um, and it should take you only about 35 seconds to a minute to deliver this valuable content. Well, here's what you're gonna do. A, you're gonna talk about why this is important, problems, facts, statistics should take you 15 seconds. Then you're gonna talk about what are the one to three solutions you found and what you learned, 15 seconds. Then you could talk about how you uh came up with your solution and why it works, take about 20 seconds, and then talk about who it worked for for about 15 seconds. So these are just like, I'm just giving you everything so you never have to think about it again. Then you get into your personal introduction, which is why they should listen to you and only spend 10 seconds on that. Then you get into that grand slam call to action, invite to the freebie, um, send them to take the action, and you should only spend about 10 seconds on that, just get them to the action, right? So this is the six-step structure. What you could do is you could copy this, plug it into AI, and say, based on this script structure, help me come up with a script for my ideal customer and my product that I'm trying to uh get to them, or my freebie that I'm trying to get to them. But I'll take it a step further here and I'm gonna show you uh a script template which you can swipe with exact wording that you can use. Like I'll give you an example of just the hook in this demo here, and we can screenshot this and share it with people. Uh the hook, 15 seconds. Did you know that? Shocking fact, most people are making this mistake even without realizing it. You know, so example. Did you know 90% of people waste their money on skincare products that don't work? You're probably doing it right now without realizing it. So, just a sample script of uh the hook there. So, your brain right now, what's going on for you, Carrie? What are you thinking? What are you feeling? Let me know.

Carrie Saunders: 33:38

Well, what I'm thinking for now is I'm thinking I would love to try this out on like some reels or something, right? Because that seems like the lowest barrier to entry. I'm comfortable going on video, otherwise I wouldn't be doing a video podcast, right? And I think it would be a really great way to see how well that works because I've done little short reels before, especially like to promote a podcast or to promote something else. And I didn't, I was just kind of talking off the cuff, which in some ways good, but like having like a little bit more purposeful script behind it to keep them engaged, I think it's going to be very helpful. And it's I think that's a really good tool to have there. So I think I'd definitely start with the reels and see how that goes, and then probably start transitioning into Facebook ads. I think this sounds pretty interesting.

SPEAKER_00: 34:27

Exactly. And that's such a brilliant thing. I'm so happy you shared that, Carrie, because a lot of your listeners are just not ready to invest in the production, um, invest in memorizing the script. And then there's all the nerves that come with like, what if it fails? And then I'm gonna pay Facebook uh money to test this. It's so and then there's the technical hurdle of like having to build it out. So, what you touched on is like literally gold. Try what I've just shared with you, swipe it, take it from the notes, use this in your organic content that costs you nothing to deliver, and you can delete it if it sucks. Like, go for it, right? And one technique I would often suggest is like literally do the whole thing just as an organic post or an Instagram reel, and do it a hundred times if you have to, in different variations. And at some point, Carrie, what will happen is one of your videos will take off way further than any of the other videos organically. It'll just sometimes you get lucky and it hits the million view mark and it just spreads and goes viral. The moment you have through this testing, the moment you have a giant spike in your um analytics, you then you're you have my permission to take that video and either recreate it as an ad and try all over again, but use what worked, or just take that whole video and then that's your new creative to move into the ad um and run it as an ad. It doesn't get better.

Carrie Saunders: 36:00

Yeah, it makes a lot of sense. And as you're talking, I do have a question on that. So would you take, let's say I have a great script, I think it's gonna be really great. Would you record a reel for that with that script in different locations to then also test, you know, what is the background that's going to and or outfit that's gonna create that interest for them? Would you would you do that too and see which reel blows up so you can kind of get a feel for the vibe that your audience likes?

SPEAKER_00: 36:28

Yeah, totally. I think that's a really fun experiment to run with. And just from my experience, I think it's and I'm just this is not data and science, just my instinct. I think 30% of it is how you physically appear with what you're wearing and what's in the background. I think it's more of a subconscious, they either like it or they don't. Um it either stops them or it doesn't. It either resonates with them or gets them curious or it doesn't. So I think that's like 30% of it. But the other remaining percent of it is um you just showing up authentically and really speaking to the pain point. I think that's more of the energy that translates well to how well it performs. But of course, you kind of have to, you can have a great message, but if it's in a terrible package and a terrible wrapper, no one's gonna open it to eat the message, right? So, yeah, I think those visual experiments are are important, but not as important as you just showing up, um, relaxed, speaking to your ideal customer, really understanding, like letting them know that you you get the pain, you get what it is that they truly want. I think that's like the heavy lifting right there. It's just nailing that part of it. And then the way you you show up, and obviously a little bit of delivery kind of matters, like using the vocal range and not speaking too fast and getting through that and making it feel natural, like you were talking to a friend. That's like the vibe, right? That's the energy that you can't quantify, but you you I think that's where a lot of the practice should go versus I'm only gonna focus on the location, which might just get them to stop, but then they're not really caring about your message or what you have to say. So there's a lot more um uh things to experiment with. Like I've seen people have incredible success with where they're just sitting with like the worst background ever. Like you see those videos that go viral, and you're like, how did that go viral? Like, no, the background's terrible. They're they haven't cleaned their house. There's like stuff everywhere. But the message and the way they showed up, the energy translated so well. It wasn't like trying to sell anything, it was just speaking to pain points and wanting to help and showing up in that energy, um, kind of out trumps a lot of it. But if you do all of it together, even better. Cool location that's interesting, plus you're showing up in in your best way and really there to help people and speak to their pain point with an interesting hook. Um, it all could be so so powerful. And I think I'd say since you're doing organic testing, do a hundred different versions of all of it and see what works. And through that, you also get incredible confidence where you can just flip the camera on and feel like, yeah, I'm ready to shoot an ad and spend ten thousand dollars because I have this confidence now where I know it's gonna translate well, right? So I think that that was such a great tip, and I'm so glad you mentioned it.

Carrie Saunders: 39:29

Yeah, when I I like your answer there too, because um, you could also probably find out, you know, when let's say you do do the different locations, even though that's maybe not the most important thing, it might also help you understand where am I most comfortable recording to. So maybe if you feel stiff where you've started your recording, maybe you find a different place and maybe you'll be more comfortable, more confident and you know, speak through the camera more than to the camera.

unknown: 39:55

Yeah.

SPEAKER_00: 39:56

Yeah, no, totally. I think that's so such a great little helper. And also I would say for anyone that's maybe not comfortable in the camera, like it's something that you honestly do have to get over. And then choosing the right location can help. Like if I'm shooting on a public beach, like I'm already self-conscious when I'm like talking, like I'll record in my private office and I feel self-conscious. I'm like, why do I feel self-conscious about recording? But imagine doing that publicly. That's so much worse, right? Like you forgetting your lines, you're like, you're nervous, and then that's gonna translate into your ad. So yeah, choose environments that are interesting, beautiful, um, pleasing to the eye, maybe relates to your ideal customer, but also makes you feel safe and feel uh connected and good because you want that energy to translate into. The video as well. Yeah, I think that's a great tip. And I'll also plant a seed to get you more excited, Carrie. I'm right now working on um, I'm really deep into artificial intelligence and I'm just learning everything I can about it. And I'm actually trying to work a formula on how I can do what I do with these walk and talk videos. But how can I do it in a way that's also effective? But replacing the replacing myself or my client with AI, but getting the same effect of this, like the principles are the same, whether you're in it or not. Ideally, you want to be in it, but I'm trying to play around with versions of AI where we can do this same framework and formula and script, but just have yourself replaced with something else like a Sasquatch, because that will get attention. And that might work for certain ideal customers for camping gear. So maybe you have a Sasquatch doing the walk and talk with AI and you're inviting them, you're going through the whole process, but just have AI replace us. So that's an experiment I am running, and I'm excited to I'll share with you how if it works or doesn't work.

unknown: 41:45

Okay.

SPEAKER_00: 41:46

It violates the first principle you shared where you want to show up authentic. And as a friend connecting with a friend, there's that trust that's built. But if you replace yourself with a Sasquatch, it might be entertaining, but you're not really building the trust unless your script is really dialed in, I guess.

Carrie Saunders: 42:03

Yeah, I feel like you can probably work it in that you can get the trust in there somehow if you know what you're doing. But I do think that's probably a little more advanced way to do the ads for sure.

SPEAKER_00: 42:13

Yeah, exactly. Exactly.

Carrie Saunders: 42:16

So let's say somebody is, you know, listen to the podcast and they're really excited to at least start, you know, doing the free wheels and with the integral goal in mind of doing like Facebook ads. Um, and you provided some scripts on how we can create these walk and talk ads. Is there any other AI tips you can think of that would help simplify ads for people? You've already given us a few tips with having AI help you know how to fill out the the different pages when you're filling out an ad. Or is there any other tips you can give to have AI help us make this simpler?

SPEAKER_00: 42:53

Yeah. So the the the next tip that I would give you, because if you follow what I've shared so far, um you're already ahead of like 90% of those ads that I hate, right? Like, like all those ads that are so annoying, like you're already ahead of it. The one thing I would say is if you're really having a hard time with scripting, you can really use AI to copy and paste the formula and the script template that I give you, um, which is backed by over$2 million of spending and testing uh for what literally sticks and creates the highest viewer retention uh through myself, my own personal ad spend, my clients' ad spend, and from those that I've learned over the years and the ad spend that they've spent. So it's an accumulation of over$2 million in testing for what I'm sharing in this in these slides. Um what you can do is copy and paste or screenshot that template into AI. And the the next best tip is, and I've done this before, uh, and I did it for a client recently, and it was and it worked, is we paste the template into AI and we say, okay, I'm launching a new product. I'm gonna invite a bunch of people to my master class. Use this script and use what I'm about to tell you about my ideal customer, and just do the script for me. Like with everything you know about me, that through our engagement through AI, uh, you know, AI collects your data and knows a lot about you. I say, take this template, everything you know about me, this is my audience, and this is the goal. My call to action is to invite them to this really amazing masterclass. Um, help me write a script using these formulas and just give it to me. And it will do an amazing job. It'll give you your script for in your voice, for your audience, taking these principles in effect. And that is like the ultimate lazy person hack to just get it done. And then what I recommend is print it out, edit it in your own words, and verbally speak it out loud over and over again, and then tweak it so it sounds like you and it feels like you, and then you've got your script dialed in. You didn't have to hire a copywriter or a professional to help you. Um, it's the it's it's great. And to take that a little further, I I love that doing that because this is getting a little bit advanced, and I'm just gonna quickly share it. When you do this right, eventually Facebook's gonna change and they're gonna block your your content at some point. So the ad that I showed you in the demo, which worked for us for four years, it's the only ad we run to help get us to this million dollars in sales. Um, we deleted all our other ads. That was the the one that worked. Well, last year, Facebook decided to reject it. And they said, actually, you're saying a couple of words in there and you're not allowed to call people out for being in a relationship anymore. So the politics changed at Facebook. Our ad got rejected and we panicked. We're like, Well, what the heck do we do? Right, like we nailed it that one time. So, what did I do? I took the template of the script that I shared with you guys. I um then did everything I just shared, ran it through AI. And then when AI gave me a script, I said, Well, now I want you to go and study the Facebook policies for 2025, especially section 12. Because when you get an error in Facebook, it'll tell you why. I put that error in there and then I got the script completely rewritten, Facebook policy safe. So we took the old thing, we made it new, it's now policy safe, it's not going to get rejected. And uh we re we had the client rememorize the script and then we shot it again in a more boring location. It's not as pretty. And uh we shot it again and we ran it this last launch, and it worked so smooth, no rejections, everything worked great. So that's another way you can AI use AI to do all the learning for you and help you tighten up your script and use it. So that's uh the other great tip I want to share with people listening.

Carrie Saunders: 47:02

Well, and I love to use AI to reduce decision fatigue. And what you just described there helps reduce decision fatigue so much because as busy entrepreneurs, we just make so many decisions, it's not even funny. Like, I'll go home and I'm like, don't even ask me what's for dinner. It's just gonna be what it is because I don't want to decide on anything, right?

SPEAKER_00: 47:23

Oh, yeah, yeah, you've nailed it. So true.

Carrie Saunders: 47:27

So it sounds like you've been really successful, like you know, creating ads for course creators and small businesses, and they use this approach. Um, is there anything else you want to share with like how can they be more successful? Is like like some final tips as we wrap up the conversation. I want to make sure we haven't left anything loose and can make sure that people can be effective on their ads.

SPEAKER_00: 47:51

Yeah. So the the next piece that we could get into is a bit more advanced. And I and I I honestly truly believe that if you do what we talked about today, it's gonna be 70% of the heavy lifting of a great ad is gonna be done for you. The rest of the things that I'm gonna share are honestly technical nuances that do help tighten things up when you're spending a lot of money. So when we do our ad campaigns and our launches, we'll usually do them in a 15-day window. Like once a year we'll launch, but we'll only do it for 15 days and we're gonna spend$20,000 in advertising over 15 days. So when you're working with those kind of numbers and that kind of compressed time, what I'm happy to share with you guys is more of the technical tweaks that you can do to really squeeze and get the best return on your investment. But if you're somebody who's just dabbling in ads and you're new to it, this is what's going to get you to the finish line and get you amazing results. The rest of the stuff is kind of for like the the few percentage of people that really do already spend a lot of money on ads. There are some tips that I can give you on how to structure things um more effectively. So we could get into that if you're interested, or I can give you kind of a sneak peek of that, a taste of it, a sample. Whatever you think is best. I just hate to overwhelm people and make them feel discouraged. I'd love for them to start with what we shared now and rock it first.

Carrie Saunders: 49:22

Well, then let's do a sneak peek. I feel like that'll probably, you know, help our audience a little bit more, and then they can get you know in touch with you if they want to do like that even deeper dive in. Because I I am curious of what it entails, and I'd love a sneak peek. Um, and maybe we bring you back on the podcast later to go into a little bit deeper dive too.

SPEAKER_00: 49:42

Okay, I love it. I love it. Sounds great. So, what I'm about to share with you is something very interesting. When people run ads, they often think of an ad as one piece of creative set up through one timeline in Facebook as one event, and then they they run it and they test it and they see how it performs, and then they create another campaign and they change some things and they do it and they test it, and then they run another campaign. Um, I want people to think of what I'm about to share with you a little bit differently. Everything that I'm about to share with you right now, I'm gonna share with you multiple campaigns, but they're all around the same theme of we want to capture attention of our audiences and we want to move them to a freebie, a sales vehicle, and then the sales stuff can kind of happen later. So I'm just gonna talk about the overarching goal here. I'm about to show you four to five campaigns of how you should structure the video I'm talking about right now, how you should structure it. You're gonna see a lot of campaigns, but they're all actually one campaign. The campaign is how do we move the person from attention to freebie to buying my digital course? Right. So I'm gonna show you a way that we structure it that's very broad and has a lot of pieces to it and can be confusing, but they're actually all one game plan. Maybe that's the right word for it. One game plan, multiple campaigns. So I want to show you the campaign structure, the brilliant campaign structure on how to nail this. If your intention is to sell digital courses or a digital product through this journey, right? So let me quickly share this with you. And if your eyes are gonna, if your ears and eyes are gonna glaze over, you can honestly just tune this out and save it for for next time or ask me questions at the end of this call. I'll share with you how you could ask me questions. I want a gift to every listener that gets this far, a really juicy gift with me, where we can talk more about this. So here I'm gonna do a quick share. And don't worry, I will send you a copy of this so you can use it. Uh, brilliant campaign structure. So let's talk about the technicals. So, campaign one is sort of what we talked about. It's our main campaign. It's going to go to cold audiences, not just regular cold audiences. It's going to go through a lookalike audience, which is your um everybody who visited your website, anyone who's engaged with you on Facebook, social media. So we're gonna take people who have engaged with you and we're gonna tell Facebook go find more people like that. Okay, because they're obviously your ICA if they've already engaged with you. So you're gonna run uh a version of campaign one is gonna run it's the same video that you just created, the same creative, but you're running it to cold look-alike audiences, and you're also gonna run it to something called cold personalities, meaning, you know, they listen to Oprah Winfrey, they listen to Tony Robbins, they're similar to blah, blah, blah. All those interest pieces, you're gonna tell Facebook, go find people that don't know me that are interested in these things I'm telling you, and it will go and do the work. And um, and then obviously we're gonna set this up as maybe not so obvious, we're gonna set this up as a conversion campaign because the whole purpose of this campaign is to convert cold audiences into your freebie. So that's what I consider a conversion, is like you're turning them into getting in and registering to your class. That is what I want you to do. Facebook, that's the conversion I want you to focus on. Now go find these people for me, right? And I recommend running this first campaign uh around seven to 10 days prior to uh whatever big thing you're trying to sell. And I do recommend if you have the budget for it, around$150 per day is the sweet spot so that Facebook can do its job the best and get you the best return on your dollar. Right. And then I want to also mention the next campaign that is really helpful in this game plan. And that is taking the same video we just created, but now you run it to all your warm audiences. So this is everybody who visited your website, everybody who engaged with you on social media, your email list. You want to run the same video ad to them as well as a separate campaign. Any questions so far?

Carrie Saunders: 54:17

No, this makes sense to me since I have done some digging into ads, but just to recap you, we want to we want to target some cold people and some warm people is basically the short short version here.

SPEAKER_00: 54:28

Short version, and it's the same video. Great, you don't have to film twice. Love it, right? Um, so that's kind of the two main pieces of of this. Then I have a a campaign in between that I like to share with people. And um do one of the same video, but it's gonna go to your warm audience, but a look-alike version of your warm audience. So literally, this all this means is just take your email list and you have to have over a thousand contacts for this to work. If you don't have a thousand in your email list, get this step. Upload your email list to Facebook and say, go find exact people like on this email list, go find people like them. Right? You could, if you have over a thousand digital course sales, you can upload your thousand best purchases and tell Facebook, now show my video that I just created to all the people like this who are my best customers. They've purchased my programs. Now go find more like them. And Facebook's intelligence is so freaking good. I don't know how they do it, but they do find what you want. If you feed it the right information, it does an incredible job of figuring things out and bringing you more people as long as you pump it with enough money to do its job. If you're gonna do a$5 a day budget, Facebook's system isn't that smart yet. It needs a lot of money and a lot of data to be able to get you more of your ideal customer. But it works. Like we spend so much money on this and we love it. It's like a cash machine for us. The the next campaign we could, I'll just quickly mention it, but this depends on what you're selling. We sell a digital course, and when we sell it, it's only open for 10 days. You only have 10 days to buy our course. So we like to produce one more bonus video similar to the walk and talk I just shared about same principles, but it's to just announce that the doors to the main thing that you can buy is open. Because when you do campaign one and two, right, you get hundreds of thousands of views and new people entering your sphere. So then you want to not only invite them to that freebie that we've done in the first two campaigns, but then you also want to just mention to them, which are now your warm audience, you also want to just mention, by the way, you have a program that's open and there's some scarcity, it's not going to be open forever. So that's what this special campaign three is. It's it's a hey, doors are open, get in before they close, right? Uh, and then finally, I love to do this bonus campaign, which has worked so great and brought us so much sales. I love to run testimonial reels. So for any business owner that's been collecting testimonials over the years, put them into a two-minute, three-minute video of just as some nice reels with some nice music and make it look good, and run that to all of the audiences that have been in your world for the last 10 days since you've been running these campaigns. So you want to run that to your audiences as well. And that brings them to your, your, your program and and helps you make more sales. Just kind of everybody that's been going through your ads, going through your freebies, uh, you know, learning about you, visiting your sales pages. It's just that final push. You hit them all with the testimonials and it gives them that final push to buy your stuff. It's great. So that's what I call brilliant campaign structure. It's it's not for everyone. You don't have to do this, but I hope it kind of opens your mind to like what's possible beyond what we talked about today.

Carrie Saunders: 58:08

Yeah, this sounds like a really great um next step once you get comfortable with it. And after you feel like you're, you know, doing a decent job, and sounds like a great way to really promote your signature offer, whether that's a course or whatnot. It sounds like a great way to wrap up your signature offer. And I feel like the um the last two parts of your campaign are like putting a pretty bow on the end of your campaign. They're just kind of neatening it up and just tightening it and making making it all work together and happen.

SPEAKER_00: 58:37

Um exactly, exactly. Yeah, all the heads. And I love how there's yeah, yeah.

Carrie Saunders: 58:42

And I love how there's so little extra resources you're really building in there. You're just setting up the different campaigns for the different audiences. You're not really building much more content um really to do it right.

SPEAKER_00: 58:53

It kind of builds up on itself, right? These campaigns are designed to like build, like bring people in from these different worlds, uh, nurture them. And then the wrapping on the end is like push them over the edge, get the thing, right? It's just this, and that's why I call it um an overarching strategy. It's like a game plan, and it it just works so well when you do it this way. But it at the highest level, you can see that there's a little bit more to it than just hitting record and then running it out to cold audiences. There's a little bit more. If you want to really get a return on your dollar, you got to do some more magic with it. But most people will find um they want to get leads, they just go ahead and they run that first thing that we talked about today. And you're gonna bring people into your world. And I think that's the biggest bottleneck for most businesses and course creators and people that want to grow. And even with clients I work with, I have to keep reminding them. I'm like, the bottleneck is we don't have enough eyeballs on us yet. The world is so big, and we've only touched on a sliver of a lake. Like, this is the secret to getting more attention, and and then hopefully through more attention attention, everything else that you have in place is dialed in, and people know, like, and trust you, and then they move into your programs, right?

Carrie Saunders: 1:00:09

Right, right. It all makes sense and all kind of circles back and goes together. So, Leo, what are there any final thoughts you'd like to give to us before we wrap up today? On next steps, or like, you know, somebody's like, Oh, I really want to do it, but I'm a little scared. What what what's the little final bow we want to put on our conversation here as to the encouragement and just getting them to try it?

SPEAKER_00: 1:00:33

Yeah. So I want to I want to share this message with the world. Um, all one million of your listeners right now that are tuned in, I want to tell them. You are obliged to obliged, it might not be the right word, but it's it's your responsibility to show up and help people. Whether you get paid for it or not, hopefully you do. The the whole purpose behind all of this is to show up and help impact people's lives. It's why we do what we do, it's why we are in the fields that we're in, is for impact. And we all have a responsibility to serve our clients and future clients because we all have some expertise or some knowledge that can change somebody's life. And we often forget that when we're in the thick of it, right? We're like, oh yeah, this is normal, but it's not. A lot of people are struggling, a lot of people need help. And I just want to share the message that you have the ability to change the lives of millions of people. And maybe 90% of people won't buy from you, maybe 99% of people won't buy from you, but that's not the point. The point is that you put yourself out there, you show up, and you share your expertise with the world to help transform lives and make the world a better place. So that's my philosophy. And I hope I can pass that along to anyone listening or watching this video, that you show up and you serve. And that is the intention behind these ads and any content that you create. It's it's easy to get lost into the profit and the return on investment. But as long as you have the attitude that I'm here, I'm gonna hit record and I'm gonna share a message to help someone, even if no one buys, if one person hears this message and their life changed for the better, then it's a successful ad or successful content. If I can pass and rem, I don't want to pass that knowledge on to you. I just want to remind you of it because it's why you started in the first place. So think about advertising as a way to do that at scale. And if you carry that with you, I think in time you're gonna see all kinds of success, whether it's monetary success or just making lives better around you and having an impact. I think that's the message I want to pass along.

Carrie Saunders: 1:02:51

I think that is a perfect reminder. And as a business owner for over 23 years, it's something I still need to be reminded of every single day because we're here to make a difference and to help others. And many times that's through our business, we get paid for it, and sometimes we don't get paid for it, but we're still helping others. I think that's a very perfect reminder. Thank you, Leo.

SPEAKER_00: 1:03:11

And a great way to avoid burnout. That's the secret.

Carrie Saunders: 1:03:14

Yes, no doubt. Yeah, because when you have your focus on the right thing, you have the purpose behind it and you you you get less burnout because you're reminded as to why you're doing this.

SPEAKER_00: 1:03:24

Yeah, yeah, absolutely. So, um, one thing, Carrie, I wanted to leave everybody with if it's okay with you, is a little gift. Um, I'm obviously going to share these slides. I'm gonna email right after this, I'm gonna email it to you. You can use whatever you want, share it however you want. Um, I'm not gatekeeping anything. And I want to give anyone who's listening to this a freebie. If uh you send me a direct message on Instagram, my handle is at 1000 Life Lessons, the number 1000 Life Lessons. If you shoot me a DM on Instagram and you let me know that you heard me on this podcast, I will send you a link to my calendar so you could book a free strategy session with me where I can review what you've done listening to this podcast. So if you're in the stage of writing your script and you need a pair of eyes on it, I'm happy to jump on a 30 to 60 minute call with you. Um I'm not gonna sell you anything, I'm not gonna do anything. That's just a gift. And we can go through your strategy to see if there's anything I can recommend to improve it. Um, if you've already hit record and you filmed it and you just want somebody to real-time watch it with you and give you feedback, I am giving that gift to uh everybody that's listening. And hopefully it's not a million people listening because then my calendar will be completely full. Uh, and maybe I'll say I'll give that spot to the first 10 people that reach out to me so that it's not a forever thing and I'm like flying to like Mexico and getting all these bookings in my calendar. So the first 10 people that listen to this that want that, just DM me on Instagram and I'd be happy to jump on a call with you and and take this conversation a bit further and help you out with your first ad.

Carrie Saunders: 1:05:03

That is so generous of you, Leo. I think that those listening, please jump in on this. I've talked to Leo before our podcast interview. He's very genuine and he is here to help so many people. So thank you so much, Leo. And what is the best, besides Instagram, way to get a hold of you? Is there we'll put all your social media links in our show notes, but is there anything else you want to call out? Is a good way to get a hold of you if somebody's not an Instagrammer?

SPEAKER_00: 1:05:27

Yeah, great thing. I almost forgot. The best way to get in touch with me is just through personal email. I'm just a very real one-on-one personal person. And one of my philosophies is in a world that's trying to scale to millions, I'm trying to go deeper on one-on-ones and build meaningful relationships. So just send me an email if you have any questions or thoughts or comments. Uh, my email is Leo at neweramedia.ca, and it'll all be linked in the notes below.

Carrie Saunders: 1:05:57

Thank you so much, Leo. It's been such a pleasure listening to how you approach Facebook ads. And I am you're gonna you're gonna be seeing me do some of those reels first before I jump into the ads. I'm actually really excited to start doing that. I feel like it's going to be fun and I'm going to feel like I'll be connecting to my audience better than just, you know, word posts on Facebook and LinkedIn and things like that. So thank you so much, Leo, for being on our show today.

SPEAKER_00: 1:06:23

Yeah, and thank you for having me. And take advantage of one of those 10 spots. Once you start producing that, and you're like, if you want to pair eyes on it, I'm all yours to help guide you a little bit with it. So thank you for having me. And I hope uh uh tons of people listen and you have massive success. And I'll see you when I see you. Thanks so much.

Carrie Saunders: 1:06:41

Thanks so much, Leo. So good, right? I love how Leo has simplified something that often feels out of reach so for for so many entrepreneurs, and it's felt out of reach for myself as well, even though I've taken an ads course and I understand how to use the technology behind ads. But if you've been hesitating to run Facebook ads or don't even know where to start, this episode is your permission slip to keep it simple and to even practice it on reels if you're not ready for ads yet. Try Leo's suggestion. Test your hooks and messaging with those reels before you ever run a campaign, before you ever spend a dollar. And when you're ready, you'll have the clarity you need to run ads at work. And if you want more tips on building a smarter online business, make sure you've joined our newsletter at Smarteronline Business.com forward slash newsletter, or join our free Facebook group at SmarterOnline Business dot com forward slash Facebook. Thanks for listening and I will see you next week.